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Iron, Intensity, and Innovation — I3 Strength and Performance
Brandon Holmes and Marlon Woods open I3 Strength in Performance in Augusta, Georgia for a client base committed to high-level strength and fitness.
Troy Thompson Named New Pace Head Strength and Conditioning Coach
Prior to Pace, Thompson worked at Old Dominion University as an assistant sports performance coach, and at Wofford College as an assistant strength and conditioning coach, working with a variety of varsity sport programs.
LISTEN: Steve Goggins Appears on Geard Up Podcast, Discusses Powerliftin...
What will the recent SPF Fallout mean for the future of powerlifting?
Elitefts Welcomes Newest Team Member and Columnist Zach Gallmann
As Zach travels the country building his new project, Finding Strength, he will deliver a new look into the world of Strongman.
Oslo Performance Center — 'More Than Just A Hardcore Gym'
Co-owners Haavard Sundt, Espen B. Andersson, and Finn-Tore Carlos Comacho have opened the doors to their Norway training facility. With a business strategy in place, this is how they plan to expand their gym and the service it provides.
Building an Iron Empire
Addressing a prominent need in their area of Dover, New Hampshire, Jen and John Rudolf have opened the doors to their world-class training facility.
Jesse Norris Breaks All-Time World Record 198-Pound Raw Total
Supplanting his own previous record, Norris moved the bar even higher and out-lifted the records for both wrapped and wrapless classes.
WATCH: New elitefts American Multi-Angle Press Bar
This new product combines the design of two previous elitefts favorites into one multi-grip specialty bar.
Boyneside Strength and Performance Leads Physical Development in Droghed...
Dean Gartland and his business partners found a way around their unfortunate experiences in commercial gyms: open their own facility, and do it the right way.
Gene Rychlak, Revolution Powerlifting Syndicate Void Record Lift from Oc...
After reviewing evidence from the competition, the founder of RPS has overturned a controversial lift from last weekend.
WATCH: Jerry Ward Quells Mr. Olympia Confusion
Does bodybuilding judging seem arbitrary to you? It's not, and this video explains why.
What Shoes Should You Be Wearing in the Gym?
A runner wouldn’t show up to a marathon in work boots, so why do so many lifters go to the gym in the wrong shoes?
Forbes Praises the Success of John Meadows and Mountain Dog Diet
While we are still celebrating his pro card, John Meadows is being hailed by Forbes as a leader of a particular entrepreneurial field.
Rick Razzano's Pain Train Fitness
From watching his father play for the Bengals to being Eli Manning’s fullback to being drafted by Jon Gruden, Rick has experienced it all. At his Daphne, Alabama gym, he’s passing it on to his clients.
John Meadows Announces Low Carb Formula for Intra-MD
A variation of his already popular intra-workout product, John's new formula has several unique additions.
Kettlebell Workshop With Experts Ken and Sheri Whetham
As the date grows near, elitefts and the Whethams are excited to share expert knowledge on a highly-applicable training tool.
John Meadows to Compete Saturday in IFBB Wings of Strength Texas Pro
After a succession of podium finishes, Meadows could have a chance this weekend to qualify for the Olympia.
WATCH: Furious Pete Shares Diagnosis of Returned Cancer
With unrestrained emotion, competitive eater and fitness personality Peter Czerwinski openly discusses the current state of his health.
Elitefts Welcomes Swede Burns as Newest Team Member and Columnist
After several months of regular contributions, the owner of Keyholl Barbell and author of '5th Set' has officially joined team elitefts.
WATCH: Adaptive Athletes Find Competitive Ground in Working Wounded Games
This Virginia-based gym hosts a CrossFit competition designed specifically for adaptive athletes searching for a level playing field.
Iron Warrior Gym Drives Progress Through Competitive Atmosphere
Business partners J.J. Stepien and Seth Lee lead the development of strength in this Denver, Colorado training facility.
Arnold Schwarzenegger Is Not Happy About Cecil the Lion
After a hunt with questionable legal ramifications, a Minnesotan dentist is on a lot of people's bad sides — including Arnold's.
153 Consecutive Days of Chipotle Meals
For almost half a year, this man ate Chipotle every single day.
International Powerlifting Association Revokes Meet and Records, Fires S...
After the standards of a July 11 meet in Aurora, Illoinois came under great scrutiny, the IPA has come forward to claim innocence. In doing so, they've sparked even greater controversy.
Rich Piana is Drinking and Lifting...Again (This Time with Patrón and De...
Seek professional guidance from a health care provider prior to embarking on an intra-workout nutrition plan.
Brian Schwab's OBB Power Handles Now Available
The multi-functional new piece of equipment from Orlando Barbell is finally available.
WATCH: Non Tour De France Rider Attempts to Eat Like a Tour De France Ri...
The food looks better on the table than it feels in the stomach, or so this unfortunate man discovered.
WATCH: When Should You Deload?
Do you need a deload or are you just being lazy? What is a deload, anyway?
Brian Schwab to Release OBB Power Handles
The champion-powerlifter has developed another original product that has reached the end of the development stage.
The elitefts Powerlifting Experience II: Deadlift Session
The lifting portion of the day has concluded and attendees now move on to several team member presentations.
The elitefts Powerlifting Experience II: Bench Press
Up-to-the-minute coverage of the event continues throughout the afternoon.
The elitefts Powerlifting Experience II: Squats and Morning Progress
One lift down, three to go. Here is a collection of coaching cues and personal records from the morning session.
Lacrosse Training and Sports Psychology at Sean Kelly's Performance...
After a lucrative eight-year career in the world of trading equity derivatives, this gym-owner gave up Wall Street for a life of sports training.
Sean 'Diddy' Combs Brawls with Strength Coach Sal Alosi, Arres...
After watching his son's football practice at UCLA, the famed rapper and entrepreneur had a strong disagreement with the strength and conditioning coordinator.
WATCH: David Allen Discusses 3 Common Back Exercise Technique Flaws
The owner of NBS Fitness gives you a back-training focused edition of NBS Whiteboard Talk.
WATCH: Phil Heath Appears on 'Sway in the Morning'
As a special guest on the radio talk show, the current Mr. Olympia breaks down his training, life, and goals in this industry.
'Heavy Metal Fitness' Films Motivational Training Video
Elitefts equipment is marketed as exceptionally durable and intended for heavy use. Here's how it holds up on video.
LISTEN: Smitley Appears as First-Ever Guest on Northwest Strength Scienc...
A Portland State grad starts his podcast by talking to Brandon Smitley about his unique experience and knowledge.
Dom Mazzetti Shares Definitive Bro Science Back Exercise Guide
You don't have to be better than everyone else; you just have to convince them you are.
Congdon, Cook Prioritize Training with Purpose at Unreal Fitness
Co-owners with a shared passion of strength open this Grand Rapids, Michigan-based facility to create a community of support and improvement.
WATCH: Goggins Discusses Recovery for Older Lifters
Your body is going to change as you age. Goggins says your training should, too.
WATCH: Manufacturing the ShouldeRök
Chris Duffin shows the extensive process of creating his most recent piece of weightlifting equipment.
WATCH: Blaine Sumner's 1069-pound Single-Ply Squat for New American...
At the USAPL Men's Nationals, Sumner took two records and recorded the second-highest single-ply total ever.
WATCH: Mark Dugdale Reposts Teaser Trailer from 2006 Documentary DRIVEN
Before joining team elitefts, Mark Dugdale had already premiered more than one full-length documentary about life as a bodybuilder.
Lee Priest Fires Back at Bob Cicherillo's Criticism
They aren't getting along so well right now. Let's talk about it.
WATCH: SuperTraining, Mark Bell Visit CT Fletcher
The man of a million insults and vulgar catchphrases trains and talk with the SuperTraining crew.
What Muscle Proportions Create the Ideal Aesthetic Physique?
These illustrations from Reddit user /u/Chicken_Mcfugget demonstrate the impact of small muscular changes.
Austin Simply Fit Pushes Expansion, Multiplies Clientele
In only five years, Mark Rogers has taken his gym from one location and grown to three facilities covering the entire Austin, Texas area.
WATCH: Who Would Jim Wendler Train with for a Powerlifting Meet?
Louie Simmons? Ed Coan? Steve Goggins? Brian Shaw?
WATCH: Legendary Russians Dmitry Klokov and Mikhail Koklyaev
85 minutes of life and training talk with the biggest Russian names of this generation.
WATCH: When Synthol Becomes Life-Threatening
A warped physique isn't the biggest concern for synthol abusers — oil toxins and kidney failure are.
VICE Sports Documentary Reveals Life of The World's Strongest Man
Brian Shaw knows what it takes to earn the title — he's done so three times.
WATCH: Old School Seminar Videos of Tate, Wendler, Coan Resurface
Before elitefts ever thought of a 'Learn to Train' or 'elitefts Powerlifting Experience', Dave and Jim were already traveling for educational seminars.
Alexander Cortes Explains Finding Your Niche
To succeed in a client-driven industry, choose your intended market wisely.
WATCH: Pittsburgh Steelers' James Harrison's Off-Season Bench ...
The two-time Super Bowl Champion and five-time Pro Bowl linebacker has found some good use for elitefts equipment.
Scot Mendeslon Hosts Reddit 'Ask Me Anything'
The man with the most famous pec tear of all time talks about the pain after the injury.
Ken Whetham Becomes Newest Elitefts Columnist
Regular contributor and powerlifting champion Ken Whetham has earned his spot with elitefts.