EliteFTS was founded in 1998 by Dave and Traci Tate to empower athletes, coaches, and strength enthusiasts through education and the highest-quality equipment. Born from a desire to bridge the gap between knowledge and tools in the strength and conditioning industry, EliteFTS quickly became a trusted resource for those striving to become stronger—not just in their lifts but in every aspect of life.

As a family-owned business, we value focus, trust, and strength. These principles guide every decision, from the products we develop to how we connect with our community. EliteFTS is more than a brand; it’s a team of passionate individuals dedicated to living, learning, and passing on. Through our articles, seminars, and the Table Talk podcast, we provide actionable insights and support to help our audience achieve their personal and professional goals.

For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity. Whether you're a beginner taking your first steps or a seasoned athlete breaking records, EliteFTS provides the tools, knowledge, and encouragement to help you succeed. We are proud to be a part of your journey—strength is more than just a number; it’s a way of life.