Today, our two companies — elitefts™ and Total Strength and Speed — formalized a broad strategic partnership that combines the respective strengths of our companies and delivers both turnkey and customizable solutions for high school, collegiate and professional weight rooms. The partnership increases our scale, which will result in significant benefits in terms of product choice, quality, service and support. We both are incredibly excited about the journey we are on together. Total Strength and Speed is the sales arm of Williams Strength Weight Lifting Equipment, and both entities are lead by the same management team.
Here is a quick summary of the details, which follows a successful multiple year equipment design and manufacturing partnership between elitefts™ and Total Strength and Speed:
Total Strength and Speed/Williams Strength
- Twenty years of design and manufacturing expertise with a sole partnership focus on the design and manufacturing of weight room equipment for high schools and colleges
- A global parts and materials supplier network that results in products exceeding customer demands of best-in-class quality, timely development, exceptional function, and longevity
- Successful track record of more than 150 complete rooms to date
- American-made and completely customizable
Elitefts™
- Fifteen years experience in retail and customer service
- Field testing by the world’s strongest athletes with real world application (from load-bearing to everyday use)
- Expertise in needs analysis and quality control
- Exceptional program management processes—from initial bid, specification, and design, to manufacturing, delivery, and installation
- Knowledge, organizational skills and resources to help custom build virtually any weight room
- Service capabilities to provide ongoing support once engagements are finalized
We each bring incredible assets to the table. Total Strength and Speed/Williams Strength’s history of innovation in the platform and rack space, extensive supplier relationships, global material purchasing scale and strong history of custom design creation are second to none. Elitefts™ is a leader in education and services; the company’s incredible expertise in the strength industry forms the opportunity for its thousands of customers to get more out of their weight rooms.
Jointly, we have some of the industry’s most admired brands, including Eleiko Sport, Jacobs Ladder, Gill, PowerMax, Paramount Fitness, York Barbell and Pit Shark. From the Prowler®, Band Pegs, and Monkey Chin Bars to Training Grenades and Rack Arch braces, we also have brought many innovations to market now used by everyone in the industry.
We also have a shared understanding of what it takes to layout, design and build a world-class weight room, which includes the entire experience from being an institutional showcase, to the individual equipment, durability, quality and overall functionality.
Today, the expectations for both impeccable quality and service are paramount, and our strengths here are complementary. Businesses like ours thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and genuine value to their customers and their users. This is what we are creating; this is our vision; this is the work we are driving from this day forward.
Together, we see the opportunity, and we have the will, the resources and the drive to provide you the best imaginable equipment and support available anywhere.
David Tate Mike Ramsey
President President
Elitefts™ Total Strength and Speed/ Williams Strength