Selling Timmy
Selling Timmy
Depending on who you are, hopefully you can use this information to be either a more successful trainer, or a more informed consumer.
Stoners Gym: State of The Gym Update 1
Stoners Gym: State of The Gym Update 1
It’s crunch time and we have some moves to make pretty quickly.
Everyone Needs One of These...
Everyone Needs One of These...
I’m sure that if I stay on my PC for a while longer, I could come up with more reasons, but here’s what immediately comes to mind…
The MBA Meathead: Start Moving
The MBA Meathead: Start Moving
I can think of many areas where not getting paralyzed by the forest and just focusing on a tree or two in seemingly overwhelming situations can lead to success, both in corporate life and in training.
The Business by Alwyn Cosgrove and Jason Ferruggia
The Business by Alwyn Cosgrove and Jason Ferruggia
Over the past year, we have both received tons of emails and phone calls that go something like this: “I have listened to you for a while now and have purchased several products from you. I’ve watched you and your reputation grow.”
The Executive Meathead: Fire the Unhappy People!
The Executive Meathead: Fire the Unhappy People!
This simple philosophy of “firing all the unhappy people” was one of the major reasons why he was so successful.
Brian Schwab's Top 10 Tips on How to Open Your Own Gym
Brian Schwab's Top 10 Tips on How to Open Your Own Gym
Take the time to put thought into what you’re doing. Good luck!
Timmy the Trainer: The Clueless Trainer Paradox
Timmy the Trainer: The Clueless Trainer Paradox
Remember, there is more to eliminating the clueless trainer paradox then simply doing what they cannot.
Losing the Race to the Bottom
Losing the Race to the Bottom
I’ve been contemplating for a while whether the training industry is in a race to the bottom.
The MBA Meathead: Make Yourself Valuable
The MBA Meathead: Make Yourself Valuable
Today, you compete not only against the peers you see every day, but against computers, freelancers and potential replacements on other continents.
Programs that Work
Programs that Work
Do you want to know where your donations for the Programs that Work Manual are going?
The Executive Meathead: Leaning Up, Poster Cultures & Great Books
The Executive Meathead: Leaning Up, Poster Cultures & Great Books
What we do is too important to waste time on that which is shallow, false or unproductive.
Under The Bar: Looking For More Time
Under The Bar: Looking For More Time
You can either “train” the lifts or “build” the lifts. I’m NOT a fan of training the lift.
Introducing the MBA Meathead
Introducing the MBA Meathead
I am here to reinforce that powerlifters are much more than the stereotype presented by tootsie-rolling Planet Fatness marketers and their ilk.
The Executive Meathead: "Gossip Killer," Mini Meatheads and Christmas Guilt
The Executive Meathead: "Gossip Killer," Mini Meatheads and Ch...
When an employee enters your office to complain about a co-worker, make certain that you listen.
Meathead Inc. – Delegate This!
Meathead Inc. – Delegate This!
Delegation can be something that you dread, or it can be something that can take your business to the next level.
Meathead Inc. - It Gets Good When It Gets Hard
Meathead Inc. - It Gets Good When It Gets Hard
A regular column about getting strong(er) on the platform, strong(er) in business and strong(er) in life.
Personal Training 101
Personal Training 101
For many people, having the ability to train people for a living is a dream come true.
Elitefts Classic: Under the Bar – Attitude
Elitefts Classic: Under the Bar – Attitude
I always felt the “under the bar concept” could carry it own weight. This is because just about every skill needed to be successful in business and life is also needed to be successful “under the bar”
Starting a Powerlifting Club
Starting a Powerlifting Club
My father once told me that a good teammate is someone who can carry his own weight and some of yours too when you need him to.
If You Build It
If You Build It
Opening up a gym and filling that gym are huge challenges.
Under the Bar: Are You Ready, I Mean REALLY Ready?
Under the Bar: Are You Ready, I Mean REALLY Ready?
You can be prepared ahead of time and know what to do when the expected changes occurs, as well as when the unexpected happen.
Under The Bar: Three Things that will save your business
Under The Bar: Three Things that will save your business
I keep a list of questions I ask myself on a weekly and monthly basis. This article will touch on three that can save and grow your business.
The Top 10 Reasons for Attending a Learn to Train Seminar
The Top 10 Reasons for Attending a Learn to Train Seminar
For those of you who might be “on the fence” when deciding whether or not it is worth going, I went ahead and compiled my top ten reasons for attending a Learn to Train seminar.
Parent/Athlete Appreciation
Parent/Athlete Appreciation
Let your results speak for themselves.
Under The Bar: Tips of the Week
Under The Bar: Tips of the Week
You don’t have to negotiate anything you don’t want to and if it is going to kill your profit/productivity/culture then walk.
Alwyn's Business Advice
Alwyn's Business Advice
Look within and find your gaps. Then close them.
Chronicles of an Intern: The First Week
Chronicles of an Intern: The First Week
The interview is over, and I’m jumping into week one headfirst.
How to Run a Meet
How to Run a Meet
It keeps me motivated with my training goals to see the competitors succeed with theirs.
Accounting For Meatheads Part 3: Sales & Expenses
Accounting For Meatheads Part 3: Sales & Expenses
One very important thing to remember is that the more Joe Gymrat sells, the more taxes he accrues.
Selling the Combine
Selling the Combine
From coast to coast, trainers are preparing NFL hopefuls for the most important race of their football career—the tests where millions of dollars are on the line.
A Day in the Life of a REAL Gym Owner
A Day in the Life of a REAL Gym Owner
All day long I can feel people looking at me.
Accounting for Meatheads Part 2: Liabilities
Accounting for Meatheads Part 2: Liabilities
In part one, Joe Gymrat was nursing his jaw. He’d broken it from yawning while learning about assets.
EliteFTS.com Seeks Customer Input To Expand Specialty And Commercial Fitness-Type Machine Product Offerings
EliteFTS.com Seeks Customer Input To Expand Specialty And Commercial Fit...
LONDON, Ohio — March, 24, 2011 — EliteFTS.com today announced it will look at ways to expand its current offering of specialty gym machines and commercial fitness-type machines, and is seeking customer feedback on new product selections.
Under the Bar: Risk and Realism
Under the Bar: Risk and Realism
After a while, you begin to see the shots before they are thrown.
Accounting For Meatheads Part 1: The Balance Sheet/Assets
Accounting For Meatheads Part 1: The Balance Sheet/Assets
Accounting is boring. It’s a painfully dull, complicated discipline that seems completely unnecessary.
Lessons Learned from a Corporate Meathead
Lessons Learned from a Corporate Meathead
Many of us are not fortunate enough to make a living out of the sport and lifestyle that we love.
Educating Your Personnel for “People Performance”
Educating Your Personnel for “People Performance”
One of the most difficult challenges in our industry is developing our personnel.
What I Learned from Running a Warehouse Gym
What I Learned from Running a Warehouse Gym
I spent two weeks at Strength & Performance, in which time I think I learned more than in the last 3 years.
State of the Business
State of the Business
This April 1, 2010, will mark two years since I have moved into my new facility in Weymouth, Massachusetts.
Equipping a High School Weight Room Without a Budget
Equipping a High School Weight Room Without a Budget
The idea for this article came about from a conversation I had through the Q&A with the Angry Coach.
Under The Bar: It's all Downhill
Under The Bar: It's all Downhill
Don’t look up when all the answers are under your feet!
Selecting the Best: Finding those employees that will produce and support your business
Selecting the Best: Finding those employees that will produce and suppor...
Whether you are hiring a trainer or a custodian, make certain that you have a very good idea of the basic qualities, skills and experience that would be ideal for that position.
Under The Bar: The Delegation Process
Under The Bar: The Delegation Process
Just about any book on time management will touch on this and they are all pretty much the same.
Under The Bar: 32 Reasons Why Having a Business Sucks
Under The Bar: 32 Reasons Why Having a Business Sucks
Perhaps…this is how we get strong(er).
Beast Reality, Volume 1
Beast Reality, Volume 1
Before you read this, if you’re impatient, don’t go any further.
Classifying Your Clients
Classifying Your Clients
While the tests I listed are important in determining the current strength, aerobic capacity, and general health of the client, there is something vitally important that most trainers fail to consider—the ability of the client to get into basic body weight positions.
How I Developed My Personal Training Program
How I Developed My Personal Training Program
As a young strength coach and personal trainer, I was like most people starting out—“I want to train athletes.”
Starting a Warehouse Gym: The Sh*t They Never Told You
Starting a Warehouse Gym: The Sh*t They Never Told You
Prepare for Zach Even-Esh’s NO bullsh*t truth about running a warehouse gym.
Under The Bar: A Day in the Life of Dave Tate
Under The Bar: A Day in the Life of Dave Tate
Shower, breakfast – what I call meal #1 – and time to catch up on my reading.
Three Lessons I’ve Learned as a Beginner Strength Coach/Trainer
Three Lessons I’ve Learned as a Beginner Strength Coach/Trainer
Jay shares the top three things he has learned breaking into the strength and fitness world.
Under The Bar: Success
Under The Bar: Success
Dave Tate on what he feels is the most important quality of success.
Five Fitness Business Mistakes that are Killing Fitness Pros!
Five Fitness Business Mistakes that are Killing Fitness Pros!
Most trainers don’t understand they are running a BUSINESS.
 So You Want to be a Meet Director?
So You Want to be a Meet Director?
I want them to read this and say, “Damn! That’s pretty easy. I can run a meet too!”
 How to “Fire” a Client During Tough Economic Times
How to “Fire” a Client During Tough Economic Times
Working one-on-one with clients is a hugely rewarding experience for any fitness professional at any level.
 How to Close a Sale Secrets Q/A
How to Close a Sale Secrets Q/A
Don’t be afraid to give out your prices up front. This is the 21st Century.

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