An elitefts™ reader named Robert presented this question. He is studying exercise science and business administration. He would like to set up a training facility that caters just to serious athletes (no out-of-shape soccer moms).
Robert asks, "Is a gym like this is marketable and what steps can I take to be successful?"
Dave goes into detail on the target market, staffing, and the purpose (primary aim) of the endeavor.
