Bruce Y. Lee from Forbes.com writes about why we should care that beer is moving towards nutritional labeling. Why is this happening? The Beer Institute has set forth the Brewers Voluntary Disclosure Initiative, promoting beer companies to disclose nutritional information of products.
Lee explains that the Beer Institute is a national trade organization from Washington D.C. and makes note of some interesting statistics. These figures included: 196 million barrels of beer produced in the U.S. in 2012, 3000 breweries in America, and $252.6 billion dollars generated towards our economy in 2014. Naturally, he concludes that this movement is nothing to scoff at. The Beer institute envisions this standard will be in place by 2020. The idea is that nutritional disclosure is voluntary, the big names have already agreed to the initiative, and smaller companies will inevitably follow suit.
“The Beer Institute has announced the Brewers’ Voluntary Disclosure Initiative, which encourages its member companies to list the calories, carbohydrates, protein, fat and alcohol..”
One might speculate that a significant number of people, especially those interested in the fitness industry, might care about knowing the protein, carb, fat and alcohol content of beer. This opens the door to big things in marketing and advertisement. Super bowl commercials and ads could potentially take on entirely new dynamics. Lee adds that the initiative, in addition to nutritional disclosure, also considers improving beer from a health standpoint. For example, how does high anti-oxidant and or vitamin beer sound? Check out the full story by clicking the link at the bottom of the page.
Source: Forbes.com — Here's Why You Should Care That Beer Will Have Nutrition Labels