Ever heard the saying, “If you can’t explain something simply, you probably don’t understand it?” If you’re going to bring in clients, you need to make your pitch short, sweet, and simple.

The first thing that you need to do is decide on what your limiting factors are: time, equipment, physical abilities, skill, and audience.

In this segment from the “Big Seminar 2,” Matt Rhodes explains why you need to “know who you are talking to.”