In 2009, Dave took on the treadmill, the mortal enemy of powerlifters, as he answered questions about business and branding. This feat is not for the weak of heart or constitution, so abandon hope, all ye who enter here…

From 1970 to present day, this is the progression of elitefts.

Whether you’re starting your business or have been around for years, one of the most important parts of your success is understanding and controlling consumer perception of your brand.