Core values are something that Jim… well, values. He’s got core values for every aspect of his life, whether it’s the core values he and his wife share, the core values at work, or core values for training. His fifth core value on the list took him eight years to figure out.

I began defining the core values of Garden Fresh Foods, the company I run with several fantastic managers and my wife, Christina. The process proved challenging and eye-opening with a multitude of cross-over applications to my bodybuilding career.

In rant fashion, Dave Tate breaks down the components of the famous “Live, Learn, Pass On” philosophy that has shaped his personal journey, as well as the overarching mission of elitefts.

If you want to make a career out of working with strength athletes, there’s one thing that’s more important than everything else.

Through my work at my university, I spend a great deal of time developing students and helping mentor them for career direction, particularly in the exercise science related areas. This is the approach I use to help them find the right path.

In the world of strength training, you often see trust: between training partners, between lifters and their equipment, and between competitors and judges. But not all trust is created equal.

Without focus, you won’t make it far in training, business, or life.

From 1998 to today, elitefts has had one simple goal: to make average athletes great and great athletes elite. This is how the company has grown along the way to educate and outfit the strongest athletes around the world.

The success of your program depends on your ability to balance what your head coach wants to do, what you want to do, and what your team really needs.