WATCH: elitefts Fitness Professional Summit — Transparency and Building ...
Taking on a young athlete that didn’t fit was a big mistake, but how DeFranco handled the situation led to an explosion in his business. This is the story of how kicking a kid out of his gym was one of the three best decisions he ever made.
WATCH: elitefts Fitness Professional Summit — Megna's University of...
One football play earned him a full tuition scholarship, but making the NFL wasn’t quite so easy.
WATCH: elitefts Fitness Professional Summit — Authenticity Is Your Key t...
DeFranco gives advice on authenticity and how staying true to yourself while running your business will bring both you and your clients more success. It worked for Enzo Amore and Arnold Schwarzenegger.
WATCH: elitefts Fitness Professional Summit — Humanize Your Business
Once people know you, the next step is getting them to like you. If you try to make yourself look perfect to accomplish this goal, you’re making a big mistake. You need to be vulnerable.
WATCH: elitefts Fitness Professional Summit — How Triple H Became DeFran...
Beginning to work with Paul Levesque, better known as WWE star Triple H, was a turning point in DeFranco’s career that helped lead to less time in the gym and more time helping other coaches and trainers.
WATCH: elitefts Fitness Professional Summit — DeFranco's Story and ...
Answer two questions about yourself, go do shit, and be prepared for the hard work to not always be gratifying immediately. Then you’re on your way.
WATCH: elitefts Fitness Professional Summit — No Chihuahuas
There will be people in life who you have to pick up and carry around because their legs are so short that they can’t run fast enough to keep up with you and where you’re going. You need to cut these people out. Get rid of them.
WATCH: elitefts Fitness Professional Summit — Action vs. Education, Gym ...
Chris Cooper shares the story behind his mentorship and books, outlines the two most important takeaways from his lecture, and shares several key lessons all gym-owners should know.
WATCH: elitefts Fitness Professional Summit — That's It?
Two words forever changed JL’s perspective on what it means to grow a business.
WATCH: elitefts Fitness Professional Summit — Don't Be A Big Fish i...
The fitness industry is a multi-billion dollar industry. It’s the war you want to be in.
WATCH: elitefts Fitness Professional Summit — Owning A Business Is Harde...
It only makes sense to start your own gym, fulfill your passion, and make boatloads of cash in the process, right? Maybe not.
Intrapreneurship
For a good staff member, a salary can just get in the way of a great career. Coaches need an unending opportunity with some limitations, and this is where you come in.
What's Worse Than No?
Sometimes the best thing we can do for a client—or staff person, or child—is to make a decision for them.