The elitefts Power Bar is BACK! -"Probably the sharpest knurling there is. Yowza!" @garagegymreviews If that sounds good to you- this is THE bar to put at the center of your garage gym or training facility. Head over to elitefts.com to grab one today!  

While your keto-obsessed cousin and diabetic grandmother stress over their diet decisions and stay away from the dessert tray, go all in. Make Christmas count this year.

The term “dad bod” was tossed my direction more often than I could count when I found out I was going to be a dad, and I was certain that I wasn’t going to fall into this physique and let my lifestyle slip because of any children. These items will ensure that I have a beach bod, not a dad

In this video, Equipment Sales Director Matt Goodwin shows off the elitefts Power Bar and its specs, focusing on the bar’s gnarly knurling. It’s amazing how it easily fits into just about any gym — garage, private, or commercial. It’s no wonder it’s a favorite!

That’s right, folks: elitefts merch is now available for purchase at elitefts.co.uk! Not seeing what you're looking for? Sign up for the UK newsletter to keep up to date with promotions and product additions. Act fast (or at least before midnight on March 3rd) because there's a 30% off launch sale!

I get a lot of questions about bars from people. As someone who loves car shows and learning more about cars, I decided to teach people about specialty bars in a similar type of format. I call it: the bar show. (Get it? Bar show? Car show? OK, fine, I’ll see myself out for that pun.)

Toss that budget sheet into the trash and max your credit card at elitefts.com. Alternatively: Ask Mom for her credit card.

Grab one or grab them all. He will appreciate it.

USA-made quality for $329? Yes, that’s right.