For this week and this week only, you can get an advance copy of elitefts columnist Chris Cooper's new book, "Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur’s Journey," for 99 cents. For more details, click here!

You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don’t just own the means of production — the distribution is FREE! As a gym owner, why aren’t you using it?

Start by finding your replacement value: what are others in your industry paid to do the work you’re doing?

This is the phase of #hustle and #grind, when the Founders’ wallets are empty but their energy is boundless. It’s as exciting as a roller coaster! But roller coasters aren’t exciting for long.