One might act a certain way at a concert Saturday night but act entirely different at church Sunday morning… and of course, one might lift a certain way for the sake of Instafamousness and socialookatmedia versus how they should lift and train for the pending meet or competition.

Let’s begin by honestly answering these four questions.

Since I am a strength and conditioning coach, I placed Hard Work first on the list, but in reality, they should all be given equal ranking.

Fred Duncan's Industry rant.

Bulletproof your mind. Bulletproof your back. Hell, bulletproof everything.

Do you want to keep benching, deadlifting, and squatting heavy? Then you better keep your shoulders healthy.

It’s not all about numbers and PRs. It takes a little something extra.

Dave Tate shares his insight on three common principles that can make, or break, a business.

You have to know when, how, and if to break these rules.

Dave Tate on what he feels is the most important quality of success.