We tend to go into things with fitness coach or trainer eyes. We need to start seeing through the clients’ eyes and thinking like they do. We need to relate to them. Once you do that, you can take them on a journey.

Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that’ll get these guys and gals back in your gym — and three easy-peasy alternatives, too.

I’ve owned a gym for 13 years, and I’ve coached for 22. Throughout the years, I learned it’s easier to keep a client than to get a new one.