Five reality check items for individual athletes in their struggle for sponsorship

I just watched Dan Ariely’s TED conference about motivation and work and it made me think about our attitude towards other people’s reaction to powerlifting. Most of us (in fact, I would say all of us) claim we don’t give a shit.

The bar is loaded: are you ready? Talent, preparation and competitive readiness

About being alone, feeling good with your own company and being an athlete