Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that’ll get these guys and gals back in your gym — and three easy-peasy alternatives, too.

Whether you’re starting your business or have been around for years, one of the most important parts of your success is understanding and controlling consumer perception of your brand.

There are so many pieces to a successful online training business, and I honestly feel like I haven’t even scratched the surface yet. In part two I discuss what to do once you’ve started the business and are looking for growth.

If you want your gym to be successful and your clientele base to grow, you need to take that traditional sales funnel and flip it upside down.