All it takes is a little extra thought and preparation on the front end.

“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill

When we begin to train, usually the goal of most lifters is to get big and strong. On this path, our goals stay in that realm, but how we reach them becomes ever changing and more difficult as we push our genetic and mental limits.

After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.

The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough

You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.