How We Coach Our Clients
How We Coach Our Clients
Our success at JYT, with this approach, has been demonstrated by our consistent growth year after year in our membership, as well as the wide range of people we are able to help and train.
Three Things I Would Change About the Fitness Industry
Three Things I Would Change About the Fitness Industry
Two decades of working in this industry—and even longer being part of it as a lifter—has shown me a lot of great things, but I've got a few suggestions as well.
WATCH: Lessons Learned from Online and Personal Training Clients
WATCH: Lessons Learned from Online and Personal Training Clients
Through many years training many clients, these are the main lessons that have helped the most for setting lifters up for success.
WATCH: Table Talk — The Most Important Quality of a Great Coach
WATCH: Table Talk — The Most Important Quality of a Great Coach
It isn't the number of competitions they've won or what degrees they have that can tip you off to who's good and who's not. There are three types of coaches in this industry and you need to be able to tell them apart.
Throw Away the Calorie Calculator — A Better Way to Manage Caloric Intake
Throw Away the Calorie Calculator — A Better Way to Manage Caloric Intake
Within this article I am going to share my goal-based methods for assessing caloric needs, macronutrient ratios, and training protocols for my clients.
What I Learned from Training My First Client
What I Learned from Training My First Client
Three weeks ago, I came out of a two-year retirement from in-person training. Everything I've learned in the meantime about training nutrition, supplementation, and helping lifters came crashing into crisp clarity.
WATCH: Pushing the Field Forward at The Spot Athletics
WATCH: Pushing the Field Forward at The Spot Athletics
What started in a 2,000-square-foot facility is now two, 20,000-square-foot locations. And JL Holdsworth has his sights set on even more growth.
Intrapreneurship
Intrapreneurship
For a good staff member, a salary can just get in the way of a great career. Coaches need an unending opportunity with some limitations, and this is where you come in.
So You Want to Be an Online Trainer — Three Steps to Getting Started
So You Want to Be an Online Trainer — Three Steps to Getting Started
Within part one of this article series, I want to pass on the basics, the startup, and the initial thoughts before starting an online training business.
The Goal Review Session
The Goal Review Session
Sometimes a client gets bored. Sometimes they get busy. And sometimes they just want something new.
Kickbacks, Curls, and Training Girls
Kickbacks, Curls, and Training Girls
How do you train a woman in her 30s or 40s with zero background in lifting? Isolate, then integrate.
Ivan the Terrible
Ivan the Terrible
The customer is the ultimate determinant of your product and what it’s about. It doesn’t matter how you perceive your product — it matters how they do.
5 Leadership Mistakes in Personal Training
5 Leadership Mistakes in Personal Training
Having recently read Michael Speidel’s “5 Lessons from 13 Years in Leadership”, I reframed it to personal training.
Real People, Real Results — 8 Lessons in Training, Nutrition, and Business
Real People, Real Results — 8 Lessons in Training, Nutrition, and Busine...
I’ve spent the better part of these last two years working with hundreds of new clients and continuing to meet and learn from seasoned coaches.
WATCH: Personal Training vs. Online Coaching
WATCH: Personal Training vs. Online Coaching
Not all clients are serious strength athletes and not every coach prefers to work in-person. In this video Christian explains several key differences and shares his opinion on working with general population.
Relentless Hypertrophy Protocol: How Sequencing and Repetition Stimulate Growth
Relentless Hypertrophy Protocol: How Sequencing and Repetition Stimulate...
The goal was to create a training model that would maximize hypertrophy in minimal time and that would be “low tech, high effect” in its design.
Perspectives on Hypertrophy
Perspectives on Hypertrophy
My viewpoint runs counter to much of the current climate, which is dominated by the short-term perspective of a “hypertrophy phase.”
Iron, Intensity, and Innovation — I3 Strength and Performance
Iron, Intensity, and Innovation — I3 Strength and Performance
Brandon Holmes and Marlon Woods open I3 Strength in Performance in Augusta, Georgia for a client base committed to high-level strength and fitness.
Hypertrophy Is The Holy Grail
Hypertrophy Is The Holy Grail
After so many years and so many clients, I’ve begun to realize that everyone’s training needs are the same.
Finding Strength: Area 56
Finding Strength: Area 56
Owned and operated by Tyler Petro and his wife Sarah Connors-Petro, this gym started in a storage unit and has grown to a premier facility in Johnstown, Pennsylvania.
Why Gyms Fail and How to Prevent It
Why Gyms Fail and How to Prevent It
Through education and planning, avoid these gym-owner mistakes.
WINNERS — 12 Weeks of Free Online Training from Team Elitefts
WINNERS — 12 Weeks of Free Online Training from Team Elitefts
Congratulations to the four winners!
The Work Comes First
The Work Comes First
You will find no forward momentum by doing nothing. Without work, passion and purpose won’t take you anywhere.
Finding Strength: Total Performance Sports
Finding Strength: Total Performance Sports
Owned by elitefts coach CJ Murphy in Massachusetts, TPS is one of the best gyms in the country, with the accolades and athletes to prove it.
Being God Awful Precedes Being Good
Being God Awful Precedes Being Good
Personal training is like any other craft, it takes time and perseverance through many mistakes to master. I recently reflected on my climb as a professional.
Everything Starts at Zero
Everything Starts at Zero
For most things in life, you start with nothing. Get comfortable with this.
Training Women: There Is A Difference
Training Women: There Is A Difference
Men and women have different needs. Pay attention to these eleven factors when programming for your female clients.
Personal Training Is NOT Easy
Personal Training Is NOT Easy
To be a successful trainer, it takes more than showing up and looking the part. It takes more than you think.
The Assessment Paradox
The Assessment Paradox
When you test your clients, are you using the assessment to improve a fitness quality or simply to make yourself appear knowledgeable?
Poor Business Advice from Training and Business 'Gurus'
Poor Business Advice from Training and Business 'Gurus'
The advice of other business owners will be an invaluable asset to growing your company— but only if you’re listening to the right people.
'It Looked Good in Theory'
'It Looked Good in Theory'
Trends dominate the personal training industry. Rely on self-education to determine the difference between what sounds good and what IS good.
Build a Bigger Bench: The Female Edition
Build a Bigger Bench: The Female Edition
The bench press is typically the weakest lift for women. It’s no mystery why—they require a targeted approach.
Four Ways to Become a Strong(her) Boss
Four Ways to Become a Strong(her) Boss
If you’re a woman who holds a supervisory role in a male-dominated field, you’re going to encounter unique challenges. These four principles have helped me improve management processes.
Are You a Gym Gypsy?
Are You a Gym Gypsy?
If your allegiance to a gym only lasts as long as your free membership or you bash your old gym on social media, this term may apply to you.
Why Context Matters
Why Context Matters
If you don’t know your audience, you can’t communicate your message. If your audience doesn’t have your knowledge, you can’t assume they’ll understand.
Strength Progressions for Beginner and Intermediate Lifters
Strength Progressions for Beginner and Intermediate Lifters
The path of continual progress includes some these important programming specialties: don’t add techniques you are ready for and don’t become stale.
The New Era of Athletes
The New Era of Athletes
Expectations and beliefs about work ethic are changing. Are our kids striving to maintain high energy, good health, and proper nutrition in order to train hard consistently?
How Bodybuilding Changed My Life
How Bodybuilding Changed My Life
I lacked endurance. I had no drive. Then I found Men’s Physique. Through this I gained confidence. I gained ambition. Driven, I am.
Show Me, Don’t Tell Me
Show Me, Don’t Tell Me
I don’t want to hear about how great you are. I want you to prove it.
Wisdom from Thomas Plummer
Wisdom from Thomas Plummer
I saved this quote on my computer over a year ago. My friend Mark Myhal shared it from Thomas Plummer's Facebook page. Just found it in my inbox and I feel it is important to share. "We lose clients because we sometimes demand too much from them, especially if we are young fitness professionals who […]
Your Ego Is Your Biggest Obstacle
Your Ego Is Your Biggest Obstacle
When you’re occupied with trying to show how good you think you are, how will you have time to develop your skills?
Fourteen and Broken: The Female Athlete
Fourteen and Broken: The Female Athlete
Discourage injuries through coaching basics that will appropriately prep your athletes for the field and weight room.
Competence is Confidence
Competence is Confidence
Belief in yourself is only useful if you take the time to build your abilities. Here’s the formula to turn bravado into skilled-mastery.
Arrogance vs Relevance: Fix Your Business Practices
Arrogance vs Relevance: Fix Your Business Practices
If you’re relying on the wave of popularity to bring you clients, what will you do when the dry season comes.
The 3 Qualities of a Great Personal Trainer
The 3 Qualities of a Great Personal Trainer
Do more than count the reps of your clients. Build these skills and you’ll increase the value of your personal training services.
Why? Because Skip Said So
Why? Because Skip Said So
I run my kitchen and gym the way I want to. Follow the rules and there won’t be any problems.
7 Tips to Ace Your Interview as an Exercise Science Student
7 Tips to Ace Your Interview as an Exercise Science Student
Are you blowing your interview by blowing off your preparation?
Programming Progressions for Beginning Personal Training Clients
Programming Progressions for Beginning Personal Training Clients
Whether you’re a beginner to a training program or a personal trainer working with first-time clients, these progressions work as a fool-proof guide to producing results over time.
Haters Gaineth Nothing
Haters Gaineth Nothing
Would you rather engage in gratitude and abundance, or anger and vileness towards people you’ll never actually meet? Which is more meaningful?
Alexander Cortes Explains Finding Your Niche
Alexander Cortes Explains Finding Your Niche
To succeed in a client-driven industry, choose your intended market wisely.
Bring On the Regulation
Bring On the Regulation
This industry is a sea of turds, full of ‘coaches’ with no credentials and no right to be training anyone. Let’s fix that.
The Search for Meaning
The Search for Meaning
How you spend your time on this earth determines what you define as meaningful. Does your lifestyle reflect your vision?
Wake Up and Build Your Muscles with Preactivation Techniques
Wake Up and Build Your Muscles with Preactivation Techniques
Stuck sitting at a desk all day? Try these movements and tips to wake up those sleepy muscles.
Small Business Strategies and Tactics
Small Business Strategies and Tactics
Learn everything you need to know about business from Donald Trump, Tony Soprano, and David Allen.
Personal Training: Myth Versus Reality
Personal Training: Myth Versus Reality
A real view of the industry from someone inside it.
How to Kick Ass in a One-Car Garage
How to Kick Ass in a One-Car Garage
Move that Ford Escort to the driveway, toss that box of old high school trophies in the trash; it’s time to get serious.
Matt Foley Toughens Up Youth Athletes
Matt Foley Toughens Up Youth Athletes
At Elite Sports and Fitness, athletes are elevated from average to elite.

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