A Lion in Iron: I Got YOKED on Correctives (NOT)
Corrective exercises...Cortes gives you the real deal.
Standing in Shit
Throw people into the shit and pick them up when they can not hold their chin above the surface anymore.
A Lion in Iron: Ladies, Measurements Don't Matter
The scale, caliper measurements, bodyfat percentages...is that the only way you determine your client's success?
Goals, Weight Loss, and Motivation
So why aren't you achieving your goals? Maybe you can tell me the answer, but no matter what your answer is, it is always the same answer.
Systematically Educating Clients for Lifting Success
What’s the difference between training clients and educating them?
Making the Transition
Personal training and strength and conditioning coaching… the two require a very different mindset and approach to programming.
Weapons of Mass Construction
Barbells are the most awesome items in any gym. Check out what these guys use and why.
The PTC Philosophy: Preparation of an American Football Player
Sports and strength coaching is all about biology. Physical performance is all about biological adaptations, and training is about manipulating and improving biological outputs.
The Role of Athletics in Youth Development
Youth participation in athletics is more than just a pastime, it is a valuable resource for growth and positive development.
Change Your Clients' Behavior One Habit at a Time
As Justin Kompf explains, “Instead of taking a bulldozer to bad health, I’m now using a pick axe, slowly chipping away at bad habits.” If you have a few habits to break, here’s a way that might help you succeed.
Training the Female Athlete: Culture, Education, and Motivation
The girl steps into the gym for the first time and is met with the smell of sweat and the sound of metal clanging violently.
Building a Super Hero Chest
The key to a lean anterior upper body (mainly chest and abs) is your total amount of body fat.
Six Things to Do After Closing the Personal Training Sale
Most personal trainers want to do one thing as soon as someone hands them money for personal training—run!
Strengthening Your Core (Values)
With many great things, the precise point of origin is not always obvious.
Personal Trainer Writing Mistake #1
Responding to popular demand, I’d like to cover something I see lots of guys doing on websites and in articles.
Timmy the Trainer: The Clueless Trainer Paradox
Remember, there is more to eliminating the clueless trainer paradox then simply doing what they cannot.
Tunnel Vision
It’s very common to walk into a commercial gym or fitness center and see the most asinine movements being demonstrated without any rational purpose.
Losing the Race to the Bottom
I’ve been contemplating for a while whether the training industry is in a race to the bottom.
Personal Training 102
Be confident in yourself and the value of your service, but also be a sponge and soak up as many different ideas as you can from different people.
You're Fired: Two Words Every Trainer Should Know
You’re fired—two words that every trainer or coach should learn and not be afraid to use with their clients.
Are You Hiring the Right Trainer?
The best advice I can give you is find the closest warehouse gym in your area and sign up!
Personal Training 101
For many people, having the ability to train people for a living is a dream come true.
The Dumbing Down of Fitness: “Globo Gym” Style
I’ve had plenty of time to think about my experiences in the corporate fitness world over the last year, simply because that’s where I cut my teeth and then subsequently got them knocked out.
My Insights on Training and Coaching: A Business Perspective
This is just a small list of things that I’ve learned and observed over my ten years of training.
Need for Law in the Personal Training Industry
The only thing holding the personal training industry back from taking the next step is the fact that there virtually isn’t any regulation.
BFP - Alwyn Cosgrove Interview (part 1)
Here is part 1 of an interview I did with Alwyn on Oct 27, 2007.
Motivated People Only
However, I’ve had to fire a few clients. I love a business where the business owner fires his clients.
Methods for Training Clients with Hardcore Minds, Not Bodies
What happens when you get a potential client who is all about doing the most hard core exercises, who moves mountains and is willing to go the distance to achieve his goals? As I imagine, you’d probably be happy to have a motivated, determined, and disciplined trainee.
The 10,000 Hour Phenomena: If You Want More, Be More!
Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.
Lessons Learned from Two Summers in Business
At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.
1100 Pound Abs
The other day in the gym, the topic of ab training for strength came up. I figured there was nobody better to ask than 1100 pound squatter Matt Wenning.
Teach Them to Land First
Plyometrics have been a part of most athletic development programs for many years.
Paying the Correct Price
“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill
How to Open a Warehouse Gym, Part 2
In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.
My First Three Weeks as a Strength Coach
Since I enlisted in the U.S. Army, I’ve wanted to be a coach. My drive is directly related to my high school experiences as a student athlete and the positive impact one person can have on another individual.
Things I’ve Learned
As I sat here reading the new articles on EliteFTS.com, I wondered why many of the authors weren’t female
Five Huge Training Business Mistakes
Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).
EliteFTS Spotlight: Juliet Deane
I’ve been reading the site for a while, but we have our own training studio business, and in the past couple of years, it’s been about a hundred-twenty-five miles an hour, every single day.
Six Strategies for Surviving Tough Economic Times as a Personal Trainer
Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?
Spotlight on Nutritionist Dr. Chris Fox
My name is Dr. Chris Fox. I’m a chiropractor who specializes in spinal rehabilitation. I’m 35 years old, I’ve been lifting since I was 13, and I’ve been seriously bodybuilding since I was 20.
Under The Bar: WTF
Have you ever been asked a question or heard a statement that made you think or say, “WTF?!?”
Making the Most Out of Your Internship
An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.
Matt Holmes’ Journey of a Warehouse Gym
ZE: Matty, tell the readers of EliteFTS about yourself, how you started in the fitness industry, and what you have going on right now.
How Henry Ford Wrecked Your Gym
When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.
How to Open Your Own Warehouse Gym
When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23
Recession Strategies for Fitness Trainers
Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.
The Five “Cs” of Successful Fitness Entrepreneurs
After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.
The Return of Hardcore
That’s it. I can’t take it anymore. These sissified commercial gyms and their clipboard holding trainers have just about ruined the weightlifting world.
How to Run a Successful Gym During the Recession, Part I
The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.
How to Receive Automatic Referrals from Your Personal Training Clients
If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)
How to Get the Most Traffic (and Money) From Your YouTube Videos
In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.
Passion into Profit EliteFTS Small Business Conference Feb. 2009
This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!
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