Eight Marketing Mistakes That Fitness Pros Make
We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.
EliteFTS Spotlight: Julia Ladewski
EliteFTS Spotlight is a weekly feature here on EliteFTS.com where Q&A member The Angry Coach interviews athletes and strength and sport coaches from various disciplines in order to find out more about what they do, how they train and how they do business.
Five “Web 2.0” Marketing Tips for Personal Trainers
The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough
The Top Six Ways to Quickly and Easily Increase Your Revenue per Client
You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.
The Dungeon
Wabush, Labrador, Canada. A small mining town nestled in the cold and desolate woodland of northern Canada. Seven months of the year this isolated town in the middle of nowhere is covered in a deep and cold blanket of snow.
elitefts Roundtable: Office Space
Let’s face it – for most of the members of the EliteFTS Q&A staff, the internet has been both a blessing and a curse
How to Recession Proof Your Approach to Selling Personal Training
During a recession, people still spend money. They just don’t spend it in the same places that they do when the economy is surging ahead.
The Making of Elite Sports Performance
There are many great gyms in the United States. Ohio has the great Westside Barbell, California has Diablo Barbell, New York has Adirondack Barbell—home of the Metal Militia, and Nebraska has Big Iron.
Making It Work
As a powerlifter, grad student, father, and husband, I hear piles of insane BS from the general populace. “Wow, I could never do that.” “You can lift how much?” “You must be on steroids.” “I used to do that and then I broke ____.”
Back and Forth: An Interview with Dave Tate and Alwyn Cosgrove
AC: Dave, you’re an Elite powerlifter and own one of the most successful strength training equipment companies in existence—and by extension a website that has become one of the best educational companies in the field. So, what’s the plan from here?
Countdown
We arrived at Metropolis (a night club) at 6:00 p.m. The fights were scheduled to begin at 8:00 p.m. The time had finally arrived—Ryan Farhat’s mixed martial arts (MMA) debut.
Why You Need a Coach: The Little Big Things
For most of you reading this article who used to compete in sports, think back to your younger days. Can you imagine stepping on the field without the direction of a coach?
Elite Kids
I understand that not every 8-year-old knows exactly what a glute ham is or how to perform the movement. Few adults know.
Elitefts™ Classic: Words of Wisdom
Last night, I was sitting in my office going through some of my training journals and notes that had accumulated over the years.
Summer Season Marketing for Personal Trainers
Most personal trainers see a drop off in revenues during the summer. And while some see it as a reason to panic, astute fitness professionals know it is the perfect time to spend working on marketing.
Racing Toward Red Lights: A Real World Perspective on Apathy
We’ve all done it. Every last one of us. Been in a tight spot and the first thing we think is who can we blame?
No Respect? Go to the Basement!
I have had some interesting conversations with Jim Wendler. One in particular struck a chord with me quite heavily. In fact, it has helped mold a process I use at my gym when training new athletes.
Are We Truly Improving Performance?
A noted sports columnist in the San Diego area lamented the fact that one of the state universities was unable to field a championship women’s volleyball team (they already dropped the men’s program even though it was the only program to bring in an NCAA championship).
The Prowler Uber Alles
Did you ever take a good look at the shape of the Prowler? How about someone giving you the finger?
The Learning Curve
How I understand, practice, and implement strength and conditioning programs for myself and my clients has drastically changed over the past four years.
Sales Prospecting for Personal Trainers
If you’re struggling to close sales as a personal trainer, it may be because you’re missing a crucial step…
The Diesel Compound 2 with Jim Smith
Wrestling season is still going strong as of this writing. We have two athletes competing right now at the state tournament, and had several of our guys place at districts and regionals. The team really did well this year and is only losing a few seniors.
Understanding the Cardiovascular System, Part 1
Although there are more than 600 muscles in your body making up almost 40 percent of your total body weight, there is one muscle that stands out as more important than all the rest.
Five Simple Tips for Endless Personal Training Referrals
Referrals are the lifeblood of any business. This is particularly true for personal trainers. However, just turning your clients into “walking, talking billboards” isn’t enough to create an endless stream of referrals. You need to do something more. It’s very simple…
The Overlooked Trait of a Champion
When talking about champions, everyone has an opinion just like the BCS College Football Standings. Are champions built or are they born? Are they a product of their environment or are they loners hungry for a piece of the pie?
The Machines Aren’t Alright
Technology is a beautiful thing. I used to work part-time as a DJ, and I remember hauling around hundreds of records and thousands of CDs. Transporting all the equipment and the music felt like powerlifting.
Powerlifting: The Choice of the Two Pains
The great philosophers pontificate about man’s existence preceding his essence.
Creating a Game Plan with the Right Mental Attitude
I believe that goal setting and mental attitude or sport psychology are often the most overlooked elements of any athlete’s preparation. Without a proper plan, what can really be accomplished? Without the right attitude, what can get done? The answer to both questions is not much.
Welcome to Candyland
As I approached the entrance to Fit N’ Fun, a large neon sign displaying the facility’s name caught my eye. When I walked in the front door, I noticed several nice paintings and exotic plants in the lobby.
Corporate Strength—Knowledge Management
But you know what? The seriousness of the situation is your fault. Not because you were messing around with his girlfriend at the time, but because you did not prepare yourself and your business to accommodate the impact of this type of situation.
My Life as a Heavyweight
Being pregnant has changed many things—my workouts, clothes, eating habits, you name it! However, on a long car ride to Indiana to visit family, I realized that I’m not unlike a large, super heavy powerlifter.
Training Versus Talent
Times have changed a great deal since I last put on pads and a helmet back in 1990. I guess I’m becoming an old man because now I look at these lazy kids and think, “back in my day…”
Sick of Your Gym, Part 7 - The Visitor
I first experienced The Visitor shortly after move to Columbus and began training at Westside Barbell. Over the years I have seen hundreds of visitors to the club
Strength Czar: An EliteFTS Roundtable Discussion
With James Smith, Mark McLaughlin, Tom Deebel, Jim Wendler, Travis Mash, Julia Ladewski, C. J. Murphy, Matt Brand, Nick Zostautas, Kevin Deweese, and Tim Kontos
Lift Strong Excerpt: NFL Linebacker In-Season Strength Program
*The number of workouts that this athlete performed each week with me was dependent on the team’s practice schedule, meeting schedule, travel time & injuries that occurred during the season.
The Lift Strong Letter
Let me cut right to the chase here—I’m asking for your help. And it has to do with cancer.
Why I Hate Joe DeFranco
Joe DeFranco is full of shit. There I said it. If you have a problem with that statement, then you are wrong.
Climbing Your Own Personal Everest
We all have our dreams, but it’s rare for many of us to ever achieve them. Months ago, I was intrigued by an article on the ADCC website about Royler Gracie’s challenge to Gracie Barra.
Knowledge and Wisdom of the Elite
Some of the most insightful minds in athletic nutrition share their ideas.
Wanted: Hardcore Training Partners
I know this may seem a bit strange, but it crossed my mind the other day as I was showering that certain individuals in history would make great training partners. I quickly compiled a list of historical figures that met certain personal requirements for being a good workout comrade.
Professional 45-Degree Back Raise
We’ve had the EFS Professional 45-degree back raise in the EFS weight room for about 2–3 years. It’s the best low back strengthener I’ve ever used.
Snowed in with Dave Tate
I’ve never met “Big Bad Dave Tate.” I have never even met Dave “Fuckin” Tate. Supposedly, he is some terrifying lunatic who would throw you through a wall for squatting less than 800 pounds in his presence or suck the brains from your skull if you looked at him wrong. At least that’s what I have read on the internet.
Skepticism in Training
I am a powerlifter. One of my great passions in life is spending time in the gym lifting heavy weights. To this day, I cannot think of anything more satisfying than setting a hard earned personal record. Well, let’s just say there are very few things that are more satisfying.
Lift & Learn II: The Benefits of Bodybuilding
When I look back at my experiences as a bodybuilder there are plenty of good memories, tons of fun workouts, painful workouts and some injuries.
Traveling with Timmy
Jim and Dave have previously written about going nuts with different machines/exercises when they are traveling and encountering a new gym.
Hostile Takeover- The new direction of EliteFTS.com
As a strength and conditioning coach it is my job to stay on top of the latest findings and keep myself updated on the most advanced training methods out there.
A Christmas Story: An Unsolicited Testimonial
It was a cold October afternoon in 2003. My back was sore and I could hardly straighten my elbow. I iced down and took some ibuprofen; still I felt no better.
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