Exactly where does coaching begin? With the sport, athlete, or person?

Knowing what to tell the horse is a lot less important than making the horse understand why the information is important.

Understanding this tool for manipulating training intensities is key for athlete programming at every part of pre-season, in-season, post-season and off-season phases.

Making 200 protein shakes per day and cleaning up the weight room isn’t going to make anyone a better coach, so you’d better hope there’s more than grunt work for you to do.

I recently spoke to my university’s leadership committee and it got me thinking about some things that are imperative to the success of strength and conditioning coaches.

There is one simple rule to follow to circumvent many of the issues that cause animosity between the sport coach and the strength coach.

If I can teach a kid to squat correctly, I can teach him anything.

This video is Jim’s full 20-minute introduction to his UGSS presentation.

Lately, a few of the leaders in our business (Cosgrove, Cressey, and Robertson to name a few) have published articles with this catchy “ah-ha” title. I’m sure they’ve made each one of us sit in front of our computers and say, “Dang, he’s right.”