Insanity: Doing the same thing over and over again to get a different result. That pretty much sums up the strength and conditioning industry, doesn’t it?

It’s hard to think of a word that has been devalued in the strength and healthcare industry as much as the word “expert.” Luckily, “mastery” hasn’t taken the same hit. But what does it take to become a master? What defines mastery? Read on to find out.

How can we work to improve this profession so that we can make a true living?