A conversation took me down the rabbit hole of supernormal stimuli — exaggerated stimuli that attract animals. It explains why people are attracted to over-the-top curves and beefy muscles… which you’ll find at bodybuilding competitions.

If you break a world record at the Arnold Strongman Classic this year, you'll leave the competition with glory, a submission to the Guinness Book of Records, and a fatter wallet and fuller pockets... but it's not a reward without controversy.

Think you have what it takes to win some cash at the Arnold Sports Festival? See if you meet the qualifications for the Slingshot Showdown competition to find out.

All you need is one technique: one-motion log press. That’s it. No more, no less. Just that. One. Singular. Technique.

When I competed in the WPO in front of thousands of people with standing room only, I loved it. But I also took it for granted not thinking that it would one day end.