Outlast the Fitness Industry Copycat, Critic, and Cutter
The only way to REALLY keep your clients away from the snake oil is to teach them about it, but you’ve got to do a couple of things before you have their trust and attention…
Make It Sticky
What should you say on video, in your blog posts, or in your emails to clients? What if you’re helping them through a change? The most important thing is to say SOMETHING. So consider this list an example of “Good, better, best.”
The Coach's Order of Operation
Exactly where does coaching begin? With the sport, athlete, or person?
How Clubber Lang Used Schwarzenegger's Rules of Success to Defeat R...
Listen to Survivor’s Eye of the Tiger (or if you are under 30, Hearts on Fire by John Cafferty & the Beaver Brown Band) while reading.
3 Reminders for a Healthy and Productive Training Camp
To an outsider, things may seem easy during camp as far as being a strength coach goes. You have them maybe a half hour to forty-five minutes a day if you’re lucky. Easy peasy, right? Wrong!
Building A Summer Training Philosophy
These are the five ingredients you need to put together the summer plans for your athletes: core exercises and runs, team goals, position plans, individual goals, and correct grouping.
WATCH: elitefts Core Values — Trust
In the world of strength training, you often see trust: between training partners, between lifters and their equipment, and between competitors and judges. But not all trust is created equal.
The elitefts Company Story
From 1998 to today, elitefts has had one simple goal: to make average athletes great and great athletes elite. This is how the company has grown along the way to educate and outfit the strongest athletes around the world.
WATCH: Phil Matusz 2018 elitefts Sports Performance Summit Presentation ...
As Associate Director of Strength and Conditioning for The Ohio State University football team, Matusz knows what it’s like to be in a high-pressure environment. And that’s when your leadership really counts.
LISTEN: The State of the Training and Coaching Industry with Dave Tate
Direct and to the point, this short podcast led by Andy Rose focuses on only two key questions about the fitness industry.
Finding Your Values — Useful For More Than Business
When Dave told me to create a list of my values, I thought it would be no problem. Instead, it has proven to be an extremely difficult exercise. Here’s why.
Close the Vents
Here are a couple of ideas that you could do today to improve your work or team culture — they all start with reducing negativity disguised as venting.
How Good Is Your Huddle?
The huddle has everything to do with your team’s success. What might surprise you is that it also has everything to do with your success in life.
How To Get Your Athletes to Buy In
There’s a simple system to getting your athletes on board with your program’s principles and goals. It starts with an acronym — FORM.
You Never Know How You'll Find Your First Job
Whatever your plans are for breaking into this industry, forget them. It’s never going to work out how you plan.
Adjustable Programming: Using Flexible Goals in an Inflexible World
By rewriting negative associations at the track and field, Blaine and I were able to overcome previous limitations and create new opportunities for growth.
Value, Trust, and Gratitude
Your treatment of others is the foundation of every relationship in your life. Are you building yours up or breaking them down?
A Strength Coach's Lesson in Delegation
If you don’t trust your staff, you’ll try to do everything yourself. If you try to do everything yourself, you will fail. Break the cycle.
An Open Message To All Competitors And Coaches
Recognize your role, accept your responsibilities, and quit making excuses to hide your flaws.
Every Industry is Corrupt
The common thread through all of this? Everyone is always in the "right", the other party or persons is always in the "wrong".
Has the Expert Earned Your Trust?
In a world of duplicitous grifters and unscrupulousness marketers, what qualities serve as a beacon of truth?
Top Five Ways to Build Trust with Parents of Your Athletes
I want to discuss how important it is to build trust in your athletes and their parents.
Authorities Are Fallible
Jamie discusses how evidence and research prove arguments, not certification and fancy degrees.
