I’ve seen men shoot bottle rockets out of their ass for views and women with “shorts” on using thirst trap camera angles from the rear all in an attempt to be accepted as a “powerlifter.” Sadly, it works.

This method has worked well in the past and could help you with your starting point in the programming for your athletes.

The greatest strength athlete of all time sat down with me to talk about his success in the iron game.

You have every right to be boring and unappealing to others because you can’t carry on a conversation about anything outside of nutrition or training. But everyone around you is going to realize you suck.

This isn’t rocket science people. Stop complicating every damn process and start simplifying.

Be a leader, be loyal, pay attention to detail, have a strong work ethic, and do not be a weight room reptile.

Pure hard work does pay off, and most of the time, it can trump talent.

Fads and trends ebb and flow, but there are a few things that will always remain constant.