elitefts Company Story (eBook)
elitefts™ Company Story (eBook)
by Dave Tate
128 pages
You weren't supposed to ever see the content of this eBook. No one was.
Well, no one other than the team members. Dave has been well-known for his memoir-writing in Under the Bar and Raising the Bar, and he recently decided to go even further. Dave took the last several years to write a comprehensive company story that shares everything about the development of elitefts™. From the beginning of the journey as an online Q&A to the current era as an industry leader in education and products regarding all things strength and conditioning, Dave tells the whole story in this eBook. Uncensored.
He initially released this only to the members of Team elitefts™. When the sponsored athletes and columnists read it, they urged him to share it publicly. After receiving request after request to release it, Dave began posting excerpts from The elitefts™ Company Story in his training log. The response was so great that he has now decided to share it for you all, complete in its entirety.
There is nothing about elitefts™ you cannot find in this eBook. Dave's reasons for starting the company, his vision from day one, the personal struggles of entrepreneurship, the tension of family responsibility, the haunting self-doubt, the growing product orders, the Wendler era, the team development, the Make-A-Wish partnership, the university weight-room contracts, the hiring of a full multi-department office staff — it's all covered here. Everything it took to make elitefts™ what it is today — and where it might go in the future.
Table of Contents:
- Part One — Broken
- Part Two — Reject
- Part Three — Flunked Out
- Part Four — Back to School
- Part Five — Columbus, Ohio
- Part Six — The Lean Years
- Part Seven — The Bootstrapping Years
- Part Eight — From "I" to "We"
- Part Nine — Being A Father
- Part Ten — The End of a Powerlifting Career
- Part Eleven — Mistakes
- Part Twelve — Adversity & Shit
- Part Thirteen — The People Are the System
- Part Fourteen — Underground Strength Session
- Part Fifteen — Issues, MAW, and LTT
- Part Sixteen — Almost Today
Once your order is placed, you will receive a confirmation email letting you know that our fulfillment team has received your order. Once your order is fulfilled, you will receive an email notification with your tracking information. Shipping fees are non-refundable in the case of returns.