Meet the Strength Equipment Specialists


matt goodwin

Matt Goodwin — Director of Sales

Matt has been with elitefts for over a decade and has helped build weight rooms ranging from small school setups to full-scale athletic facilities. He’ll help you choose the right equipment, build a clean layout, and make the entire process smooth from first quote to final delivery.

Best for: Full weight room builds, custom rack quotes, school & team facilities, large facility planning
Email:mgoodwin@elitefts.net


Nate Harvey

Nate Harvey — Strength Equipment Specialist (Coach Background)

Nate brings a coach-first mindset to every weight room build. With years in the strength and conditioning world, he helps programs and gym owners choose equipment that fits how athletes actually train—so your room performs, holds up, and makes sense for the long haul.

Best for: Athletic performance rooms, training-focused builds, smart equipment packages, and layout help
Email:nharvey@elitefts.net

 


 

Chris Bartl

Chris Bartl — Strength Equipment Specialist (Coach Background)

Chris has spent years coaching in the high school setting and understands what a real weight room goes through: heavy use, big groups, daily wear and tear, and no time for “fragile” equipment. He’ll help you build something durable, practical, and ready for the grind.

Best for: High school weight rooms, durability-focused builds, upgrades, storage, and flow solutions
Email:cbartl@elitefts.net

 


Luke Coleman

Luke Coleman — Strength Equipment Specialist (Active Coach)

Luke is an active coach who knows what matters in a working weight room: smart layout, strong equipment, and zero wasted space. He’ll help you build a room that fits your program, your athletes, and your budget—without overcomplicating it.

Best for: Football + team weight rooms, school builds, room refreshes, budget-driven packages
Email:luke@elitefts.net
X: @coachcoleman89

 


 

Build your weight room the right way.

Whether you’re outfitting a high school, college, pro facility, commercial gym, or a serious home gym, our Strength Equipment Specialists will help you design the room, select the right equipment, and handle the details from quote to delivery.

You’re not talking to a call center.
You’re talking to people who understand what a weight room needs to survive.

Start here: Email one of our specialists below for a quote or help building a plan.

 


 

What we help with

Layout + room planning
Get the most out of your space with smart flow, spacing, and equipment placement.

Equipment selection
Racks, benches, platforms, storage, bars, plates, specialty attachments, and full packages.

Custom builds + branding
Custom colors, logos, and room builds that match your program and identity.

Freight logistics + delivery support
We’ll guide you through freight options, delivery planning, and what to expect.

Budget-based packages
Tell us your budget and goals, and we’ll build a package that makes sense.

 


 

How it works (simple)

1) Tell us what you’re building
School, team, gym, garage, upgrade, or full buildout.

2) We build a plan
Layout + equipment recommendations based on your space, goals, and budget.

3) You get a quote and we run the details
Clear pricing, freight guidance, and support all the way through delivery.

 


 

Want a faster quote? Send this info.

You don’t need everything below, but the more you send, the faster we can dial it in:

  • Room dimensions (L x W) and ceiling height

  • Any photos of the space

  • Your goals (strength, sports performance, general fitness, etc.)

  • Estimated number of athletes / members

  • Your budget range

  • Timeline (ASAP, summer install, offseason, etc.)

  • Equipment you already have (and what you want to keep)

 


 

What “Professional Rated” means at elitefts

Some racks are built to look good online.
Professional Rated racks are built to survive real weight rooms.

Professional Rated indicates an elitefts power rack built to meet higher performance standards in key areas:

Load Capacity
Built to hold serious weight under real training conditions.

Stability
Designed to stay solid with heavy use, heavy athletes, and daily abuse.

Repeated Use
Because the difference between “home gym good” and “team room good” is volume.

Fit & Finish
A clean, professional look with options for custom branding and a room you’re proud of.

If you’re building for a school, team, or commercial facility, this is what matters.

 


 

FAQs

Do you help with layouts?

Yes. Send your room dimensions and goals, and we’ll help you build a layout that makes sense.

Can you build a full room package based on the budget?

Yes. If you tell us your budget range, we’ll build the best package for that number.

Can we do custom colors and logos?

Yes. Many programs want their racks branded and their room to match their school or gym identity.

What’s the lead time?

Lead time depends on what you’re ordering and what’s being custom-built. We’ll give you clear expectations during the quote process.

How does freight shipping work?

Most large equipment ships freight. We’ll help you plan delivery so there are no surprises.

Can I order for a school or university with purchase orders?

Yes. We work with schools and institutions regularly.

Do you offer equipment leasing or financing?

Yes. If you need financing or leasing options, tell us up front and we’ll point you in the right direction.

 


 

Ready to build?

If you’re serious about building a weight room that lasts, reach out and we’ll help you put the right plan together.

Email a specialist above with your room size + goal, or call our team at:
888-854-8806 or 740-845-0987

Live, Learn, Pass On.

 






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