EliteFTS® Cookie Policy

Effective Date: August 5, 2025

This Cookie Policy explains how EliteFTS.com Inc. ("EliteFTS," "we," "our," or "us") uses cookies and similar technologies when you visit or interact with our websites, Shopify‑hosted storefront, emails, SMS landing pages, and other online Services (collectively, the “Site”). It should be read together with our Privacy Policy, which describes how we collect and use personal information.

1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to remember your actions and preferences over time. We also use tracking pixels, HTML5 local storage, SDKs, and server‑side logs—collectively referred to as “cookies” in this Policy.

2 Why We Use Cookies

Category	Purpose	Examples of Data Collected
Essential / Strictly Necessary	Enable core features such as secure checkout, shopping‑cart retention, fraud prevention, and user login. These cookies cannot be disabled.	Session ID, cart ID, authentication tokens
Performance / Analytics	Measure and improve Site performance and content relevance.	Page views, time on page, referring URLs
Functional	Remember choices you make (currency, region, language) and enhance personalisation.	Preferred currency, saved address
Advertising / Targeting	Deliver relevant ads, limit ad frequency, and measure campaign effectiveness via third‑party platforms.	Device IDs, ad impressions, purchase events

3 Cookies We Set

Below is a representative list (not exhaustive) of first‑ and third‑party cookies active on the Site. Lifespans are approximate and subject to change by the provider.

3.1 First‑Party (Shopify) Cookies

Cookie	Purpose	Expiry
_shopify_s	Session tracking	30 min
_shopify_y	Persistent analytics ID	1 yr
_orig_referrer	Cart & referral tracking	14 days
_secure_session_id	Secure storefront login	24 hr
cart_currency	Stores shopper currency	14 days

3.2 Analytics & Performance

Provider	Cookie / Pixel	Purpose	Expiry
Google Analytics 4	_ga, _ga_<container>	Visitor analytics & performance metrics	13 mo
Shopify Analytics	_shopify_sa_p, _shopify_sa_t	Marketing analytics	30 min

3.3 Advertising & Social Media

Provider	Technology	Purpose	Expiry
Meta (Facebook/Instagram)	Meta Pixel	Ad attribution, retargeting	Up to 2 yr
Google Ads	gads, IDE	Conversion tracking, remarketing	13 mo
Mailchimp	Email web beacons	Measure email opens/clicks	Session/variable

Note: Third‑party cookie names may change. For the latest list, consult your browser’s developer tools or contact us.

4 Your Choices & Cookie Control

4.1 Cookie Banner & Preferences Centre

For visitors from jurisdictions requiring consent (EU/EEA, UK, certain U.S. states), our banner appears on first visit. You may:

Accept All cookies;
Reject Non‑Essential cookies; or
Customise selections via Cookie Settings.
Your choices are stored for 12 months unless you clear cookies or change settings.

4.2 Browser Controls

Most browsers allow you to delete or block cookies. Blocking essential cookies may impair Site functionality (e.g., cart won’t persist). Instructions: Chrome → Settings > Privacy & Security > Cookies; Safari → Preferences > Privacy; etc.

4.3 Global Privacy Control (GPC)

We honour GPC signals as a valid request to opt out of sale/share of personal data for advertising, in accordance with CCPA/CPRA. If your browser sends a GPC signal, advertising cookies will be disabled automatically.

4.4 Opt‑Out Tools

Google Analytics: Install the Google Analytics Opt‑out Add‑on.
Meta Ads: Adjust ad preferences in your Facebook account.
Mobile IDs: Use “Limit Ad Tracking” (iOS) or “Opt out of Ads Personalization” (Android).

4.5 Email Tracking

You can disable images in email clients to prevent open‑tracking beacons or unsubscribe via the link in any marketing email.

5 Do We Sell or Share Cookie Data?

We do not sell personal information for monetary consideration. Some third‑party advertising cookies may be considered a “share” of personal information for cross‑context behavioural advertising under the California Privacy Rights Act (CPRA). You can opt out at any time via the “Do Not Sell/Share My Personal Information” link or the banner’s Cookie Settings.

6 Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, laws, or our business. We will post the updated version with a revised “Effective Date.” Material changes will be highlighted in the banner or notified via email if appropriate.

7 Contact Us

EliteFTS.com Inc.
1402 State Route 665
London, Ohio 43140 USA
Email: customerservice@elitefts.net
Phone: +1‑888‑854‑8806

For questions about this Cookie Policy or our use of cookies, please contact us.