EliteFTS® Privacy Policy

Effective Date: August 5, 2025

EliteFTS.com Inc. ("EliteFTS," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, shop in our Shopify-powered storefront, subscribe to our email or SMS lists, or otherwise interact with any of our content or services (collectively, the “Services”).

If you are located in the European Economic Area (EEA), United Kingdom, Canada, California, or another jurisdiction granting privacy rights, additional region-specific disclosures and rights are described in Sections 11–14 below.

1. Information We Collect

We collect information in several ways. The table summarises the categories, examples, and primary legal bases under the EU/UK GDPR.

Category	Examples	Legal Basis*
Identifiers	Name, billing & shipping address, email address, telephone number, IP address, device ID, cookies, account username	Contract (orders); Consent (marketing); Legitimate Interests (fraud prevention)
Commercial Data	Products viewed, cart contents, wish-list items, order history, payment token, shipping preferences	Contract; Legitimate Interests
Internet / Device Data	Log files, browser type, referring URLs, time-stamps, session info from GA4 & Meta Pixel	Legitimate Interests; Consent (where required)
User-Generated Content	Article submissions, training logs, product reviews, Q&A comments	Consent; Legitimate Interests
Health / Fitness Data (Voluntary)	Information you voluntarily provide about injuries, training history, nutrition goals	Explicit Consent
Marketing Preferences	Opt-in/opt-out status for email, SMS (short code 82561), push notifications	Consent
Financial Data	Last four digits of card, payment method type, financing application data (if you choose Affirm)	Contract; Legal Obligation

*GDPR Art. 6 lawful bases shown for transparency. Canadian PIPEDA, U.S. state laws, and other regimes rely on similar principles of consent, contractual necessity, and legitimate interests.

2. How We Collect Information

Directly from you when you create an account, check out as a guest, place an order, complete a form, post a comment, submit an article, or engage with our email/SMS sign-ups.
Automatically via cookies, pixels, SDKs, and similar technologies implemented through Shopify, Google Analytics 4, Meta Pixel, and other service providers (see Section 8 and our separate Cookie Policy).
From third parties such as payment processors (e.g., Shopify Payments, PayPal, Affirm), social networks when you engage with our ads, and logistics providers that update shipment status.

3. Why We Use Your Information

We process personal information to:

Fulfil, manage, and deliver orders, returns, and warranty claims;
Provide account, technical, and customer support;
Operate, secure, and improve our websites and Services (e.g., troubleshoot, analyse performance, prevent fraud);
Personalise content, remember preferences, and recommend products;
Send transactional messages (order confirmations, shipping updates, policy changes);
Conduct marketing via email, SMS, push notifications, and targeted advertising on third-party platforms only with your consent or as otherwise permitted by law;
Comply with legal obligations (tax, accounting, consumer protection);
Defend or exercise legal claims and enforce our Terms of Service.

4. Sharing & Disclosure

We do not sell personal information for monetary consideration. We share data only as needed for business purposes with:

Shopify Inc. – store platform, checkout, hosting, and secure payment tokenisation;
Payment & Financing Partners – Shopify Payments, PayPal, and (optionally) Affirm when you request financing;
Fulfilment & Logistics Providers – carriers such as UPS, USPS, FedEx, DHL for delivery and returns;
Marketing & Analytics Vendors – Google Analytics 4, Meta Platforms (Facebook/Instagram), Mailchimp (email/SMS), Klaviyo (if activated) for audience measurement and marketing, subject to your cookie/opt-in choices;
Security & Fraud Prevention Services – tools that help detect bots or suspicious transactions;
Professional Advisers & Authorities – auditors, legal counsel, regulators, or law-enforcement when required by law or to protect rights.

Where required by CCPA/CPRA, some sharing with analytics/advertising partners may be deemed a “share” for cross-context behavioural advertising. California residents can opt out via the “Do Not Sell or Share My Personal Information” link in our footer or by submitting a request (see Section 12).

5. International Data Transfers

We are headquartered in the United States. If you access the Services from outside the U.S., your information will be transferred to, stored, or processed in the U.S. or other countries that may not have equivalent data-protection laws. We rely on

Adequacy decisions (for UK–U.S. Data Bridge, where applicable);
Standard Contractual Clauses (SCCs) with our service providers; or
Your explicit consent where required.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law (e.g., tax regulations, contractual obligations, dispute resolution).

7. Security Measures

We implement administrative, technical, and physical safeguards, including:

HTTPS/TLS 1.3 encryption in transit;
Encryption-at-rest for payment tokens managed by Shopify;
Role-based access controls and MFA for staff;
Regular vulnerability scans and penetration testing;
Vendor due-diligence and data-processing agreements.

No online service can guarantee 100 % security. You use the Services at your own risk.

8. Cookies & Tracking Technologies

We use first-party and third-party cookies and similar technologies to enable core site functionality, analytics, and advertising. A detailed list is provided in our Cookie Policy, where you can manage consent preferences. Key technologies include:

Shopify storefront cookies (cart, session, secure login);
Google Analytics 4 measurement cookies;
Meta Pixel for ad attribution and retargeting;
Mailchimp web beacons in email to understand engagement.

Where required by law (e.g., EU/UK, some U.S. states), non-essential cookies are not set until you provide affirmative consent via our cookie banner. You can withdraw consent at any time through the banner’s "Cookie Settings" link.

9. Children’s Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal information from them. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

10. Links to Other Sites

Our content contains links to external websites, embedded videos, podcast platforms, and social media. We do not control and are not responsible for the privacy practices of those third parties. We encourage you to review their policies before providing any personal information.

11. Your Rights – EEA & UK Residents

If you are in the EEA or UK, you have the right to:

Access the personal data we hold about you;
Request rectification or erasure of your data;
Restrict or object to certain processing;
Data portability in a structured, machine-readable format;
Withdraw consent at any time without affecting the lawfulness of processing before withdrawal;
Lodge a complaint with your local supervisory authority.

To exercise these rights, email privacy@elitefts.net or write to the address in Section 15. We respond within one month (or as permitted under GDPR/UK GDPR).

12. Your Rights – California Residents (CCPA/CPRA)

California residents may:

Know the categories and specific pieces of personal information we collect, use, disclose, or “share”;
Delete personal information (subject to certain exceptions);
Correct inaccurate personal information;
Opt out of the sale or sharing of personal information for cross-context behavioural advertising;
Limit the use or disclosure of sensitive personal information, if applicable;
Non-discrimination for exercising CCPA/CPRA rights.

Submit requests via our Do Not Sell/Share link, email privacy@elitefts.net, or call +1-888-854-8806. We will verify your identity before processing requests and respond within 45 days (or as allowed by law).

13. Canadian Residents (PIPEDA)

You may request access to, or correction of, the personal information we hold about you, and withdraw consent at any time (subject to contractual or legal restrictions). Contact privacy@elitefts.net for assistance. If we cannot resolve your concern, you may contact the Office of the Privacy Commissioner of Canada.

14. Marketing Communications Choices

Email: Click the “Unsubscribe” link in any marketing email or adjust your preferences in your account profile.
SMS: Reply STOP to short code 82561 to opt out. Standard message/data rates may apply.
Push Notifications: Disable in your browser or device settings.
Targeted Ads: Adjust cookie preferences via our banner or use platform tools (e.g., Facebook Ad Preferences) and browser extensions (e.g., Google Analytics opt-out add-on).

Transactional emails concerning your orders or account are sent regardless of marketing opt-out, as permitted by law.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. We will post the revised version with a revised “Effective Date.” Significant changes will be announced via email or on-site notice.

16. Contact Us

EliteFTS.com Inc.
1402 State Route 665
London, Ohio 43140 USA
Email: customerservice@elitefts.net
Phone: +1-888-854-8806

If you have questions about this Privacy Policy or your personal information, please contact us using the details above.