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elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing. Designed to limit range of motion, its ideal for injury prevention and recovery
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
elitefts ss yoke bar
Reduces shoulder strain while improving strength and stability
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Our Company Story
For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
From 920lb Deadlifts to Marathons: 5 Lessons on Extreme Performance and Resilience
Former powerlifter Pete Rubish discusses his radical transformation into a marathon runner, unpacking the severe health scares that forced him to step away from extreme lifting in pursuit of a balanced life, longevity, and faith.
What a Business Strategy Book Taught Me About Why Most Lifters Never Reach Their Potential
I picked up a book about organizational strategy and ended up reading a chapter-by-chapter breakdown of every training mistake I made for the first decade of my career.
The Plain City Barbell Blueprint: A Masterclass in Niche Entrepreneurship
"We're not your typical commercial gym; we're that old-school feel, old-school style garage gym, and we filled it with a bunch of great elitefts equipment."