The Entry Standard: The "Top Four" Priority Mindset
If your training is a tertiary hobby or a casual distraction, put this document down. You have not earned the right to this wisdom. The EliteFTS philosophy is built exclusively for those with an obsession for self-improvement and a "strong desire for strength." We do not cater to the general fitness enthusiast. We speak to the individual who views strength as a non-negotiable pillar of their existence.
Core Mandate: The mission of EliteFTS is to educate and outfit those with a strong desire for strength to become better.
To operate at this level, strength must be one of your top four life priorities. This is a brutal standard because it forces training to compete for oxygen with the other fundamental pillars of a human life:
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Family and Children: The core of your personal support and legacy.
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Work and Career: Your professional identity and means of survival.
- Religion and Spirituality: The foundational belief system that guides your morality.
If training does not sit alongside these, you are not an athlete in this culture; you are a tourist. Once you accept this hierarchy, you begin to understand the historical and personal weight that anchors this philosophy.
Historical Context: Earning the Right to Speak
Authority in this industry is not bought with a certification; it is forged through forty years of "earned regrets." Dave Tate’s professional evolution mirrors the cultural milestones of the decades he spent under the bar. This timeline is the physical proof of his right to lead.
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Cultural Milestone |
Dave’s Professional Evolution |
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Movies: E.T. & Rocky III (1982–83) |
The Genesis: Dave competes in his first powerlifting meet, beginning a lifelong obsession. |
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Movies: Home Alone & Teenage Mutant Ninja Turtles; Garth Brooks rises (1990) |
The West Side Era: Dave arrives at West Side Barbell, beginning the most intense period of his competitive development. |
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Movies: Titanic & The Wedding Singer; The Spice Girls (1998) |
The Foundation: EliteFTS is founded. Dave begins translating the West Side method for the masses. |
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The Modern Era |
The Legacy: A physical state defined by joint replacements and "broken" parts—the price paid for four decades of dues. |
This history explains why the man standing before you is physically broken but mentally unshakeable. It is a transition from the physical history of the body to the mental history of the "mess between the ears."

Training as a Coping Mechanism: Managing the "Mess Between the Ears"
For the high-level lifter, training is the only tool effective enough to manage the "fucked up center of mass" located between the ears. When you have lived for the "meet-to-meet" cycle for 30 years, and that identity is suddenly stripped away by injury or age, the mental toll is catastrophic. There are moments when you would rather be dead than alive without that purpose.
Training must evolve into a survival mechanism through three roles:
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An Identity: Lifting is the core foundation. When it is removed, the athlete faces a crisis of self that requires a fundamental rebuilding of their "reason to be."
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A Purpose: Mentors like Justin Harris and John Meadows are vital because they offer new ways to train hard, shifting from "how much can I lift?" to "how hard can I push?" without further damaging the body.
- An Outlet: The gym serves as a release valve for adversity. Staring at the stars and puking after a John Meadows leg session isn't just "hardcore"; it is the most awesome, life-saving clarity a lifter can find.
The goal is to transition from training for a trophy to training for mental survival. This discipline must eventually be turned outward to preserve the culture.
The "Live, Learn, Pass On" Framework
The EliteFTS motto is a tripartite lifecycle of growth and ethical responsibility.
Live
To "Live" is to embrace the present moment with total focus. If you are in the gym, train—don't spend your session scribbling in a training log like a bookkeeper. Reject the weight of past regrets you cannot change and the anxiety of a future you cannot predict. You have one choice: how you frame your reality today.
Learn
Learning is an aggressive, constant pursuit. You must differentiate between Knowledge and Wisdom. Knowledge is memorizing the Weider principles verbatim—information that often turns out to be "stupid bullshit." Wisdom is the insight gained by getting "punched in the fucking face" and kicked in the nuts by experience. Carry a notebook, admit you "don't know shit," and constantly target your ignorance.
Pass On
You have an ethical obligation to help those who "can't pay." This is grounded in the legacy of mentors like Dr. Eric, who refused to give up on Dave even when Dave was a stubborn, broke student. However, wisdom requires discernment: you must distinguish between the "future role models" who are hungry but struggling and the time-wasters who seek to take advantage of you. We are all "swinging on trees" planted by legends like Bill Kazmaier. Your job is to keep putting soil in the ground rather than pouring concrete over the culture.

Tactical Self-Evaluation: The SWOT Analysis for Lifters
To move from a student to a leader, you must professionalize your passion using the SWOT Analysis.
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Quadrant |
Strength-Focused Evaluation |
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Strengths |
Identify the core competencies that make you or your business elite. |
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Weaknesses |
The Logic: You suck at learning where you suck. If an MBA with no gym experience started a facility, you’d call them unqualified. But if you start a business with no business knowledge, you are just as incompetent. Fix your professional ignorance. |
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Opportunities |
Seek out the relationships (the Meadows, the Harris, the Erics) that provide new reasons to push forward. |
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Threats |
Recognize "false narratives" and "worthless learning"—the digital noise that steals your time without providing education. |
True "Forward Learning" means targeting the weaknesses identified in this grid. Stop reading "stupid bullshit" online and start building the professional infrastructure required to sustain your mission.

The Duty of the Strong
The ultimate responsibility of those who dwell within these "four walls of steel" is to protect the culture from the hollow, false narratives of the digital world. The relationships forged here change lives, and they must be guarded.
The Final Narrative Change. Stop asking the defeatist question: "Why can't I?" Shift your entire problem-solving framework to the proactive mandate: "How can't I?"
The legacy of the "Live, Learn, Pass On" mission is found in the harvest. Do not just reap what others have planted; ensure the soil remains fertile for the next generation of the strong.
The legacy of strength is not measured by the weight on the bar, but by the hands extended to help others become better.
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