Success/Business

Most trainers don’t understand they are running a BUSINESS.

Working one-on-one with clients is a hugely rewarding experience for any fitness professional at any level.

Don't be afraid to give out your prices up front. This is the 21st Century.

People who say money doesn’t matter never operated their own business.

Zach Even-Esh and Joe DeFranco didn’t become strength coaches overnight, they had to start somewhere.

Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.

At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.

“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill

In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.

Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).

Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?

An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.