Success/Business

When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.

When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23

Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.

After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.

The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.

If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)

In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.

This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!

We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.

The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough

You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.

Let’s face it – for most of the members of the EliteFTS Q&A staff, the internet has been both a blessing and a curse