Featured Deals
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing. Designed to limit range of motion, its ideal for injury prevention and recovery
Equipment Specialists
Looking for PR-rated custom-built equipment for your home, gym, or school? We have Strength Equipment Specialists to help you out.
Blog posts
What a Business Strategy Book Taught Me About Why Most Lifters Never Reach Their Potential
I picked up a book about organizational strategy and ended up reading a chapter-by-chapter breakdown of every training mistake I made for the first decade of my career.
The Plain City Barbell Blueprint: A Masterclass in Niche Entrepreneurship
"We're not your typical commercial gym; we're that old-school feel, old-school style garage gym, and we filled it with a bunch of great elitefts equipment."
Stop Pressing, Start Pulling: 5 Counter-Intuitive Lessons from Dave Tate’s Bench Press Master Class
"What I'm really watching is the stacking of the wrist, and the elbow, how low the elbow is going to the bench pad is the main indicator".



































































































