Success/Business

Your key asset, the one thing that you can leverage to build a successful company and the real measuring stick isn’t money; it’s time. You open a business to earn a higher return on your time, not to buy yourself a job.

Ever heard the saying, “If you can’t explain something simply, you probably don’t understand it?” If you're going to bring in clients, you need to make your pitch short, sweet, and simple.

Your employees are like your clients in the gym. They want to build their skills and strengths and hopefully, are able to do it on their own. If you're unable to manage your management, you are doing your employees and yourself a major disservice.

From a revenue standpoint, you should consider packages to be your gold standard. Combining nutrition coaching with exercise coaching (either personal or group training) will get a client to their goals faster but should bring you more value for your time.

Don't compete for fish in chum-filled waters. Instead, go where no one else has ever gone before. Be the next Takeru Kobayashi. Be the next CrossFit. Be the next elitefts. Become whatever it is you want and change the game.

Two people see the same situation; one person sees the opportunity, and one person sees the obstacle. In order to overcome the obstacle, it takes a different perspective — a positive one.

The only way to REALLY keep your clients away from the snake oil is to teach them about it, but you've got to do a couple of things before you have their trust and attention...

Knowing your clients' personalities and using that knowledge for communication and programming can make you a better, more effective coach. Here's how you can do that using the DISC personality model.

All questions and no answers here. That's good, though — it'll make you aware of issues that may need to be addressed in your gym business and figure out how to fix these issues before they become an issue.

One of the simplest ways for a personal trainer to make more money is to train two clients at once. It's also the fastest way to scale your income without adding additional time to your schedule. Welcome to the world of 2:1 training.

Listen, Blockbuster, Sears, and Kodak went under because they failed to add this secret ingredient to their business models. Are you willing to risk all your business' longevity? Read on to see how your business can stand the test of time.

Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that'll get these guys and gals back in your gym — and three easy-peasy alternatives, too.