Success/Business

After eight years of competing in strength sports and seven years of supervising employees, I've found that these parts of my life share several similarities when it comes to success. I've learned what makes the best coaches and bosses stand out from the rest. These three keys will help you do just that.

Through my 22 years of coaching, I've found that all great personal trainers have things in common. While there's no one single script we follow, it helps me to have a checklist. So I'm sharing a checklist I give to my staff when they start one-on-one training at my gym.

I had the pleasure of hearing Earvin “Magic” Johnson speak at a leadership conference I attended. Magic discussed his experiences in business and basketball and his pervasive passion for winning, regardless of the endeavor, much like elitefts' approach.

What should you say on video, in your blog posts, or in your emails to clients? What if you're helping them through a change? The most important thing is to say SOMETHING. So consider this list an example of “Good, better, best.”

You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don't just own the means of production — the distribution is FREE! As a gym owner, why aren't you using it?

You don't have to have powers to be a superhero... after all, not all heroes wear capes.

Running a business is a lot like training. There are steps and signs you deal with.... and if you don't have a long-term plan, you're not going to get anywhere. Take action today to create career longevity as a strength coach.

I’ve owned a gym for 13 years, and I've coached for 22. Throughout the years, I learned it’s easier to keep a client than to get a new one.

Dave recognizes that his style can be gruff, fast-paced, and intense.

Start by finding your replacement value: what are others in your industry paid to do the work you’re doing?

My goal is to simply get you started thinking more holistically about your business and executing your dream in a way that might prevent it from becoming a nightmare.

Word-of-mouth advertising, client testimonials, and organic growth are the best ways to grow your gym. But if you just wait for it to happen, you’ll starve to death. Take the process from passive to active by taking control of the conversation.