The Goal Review Session

The Goal Review Session

— Christopher Cooper
Sometimes a client gets bored. Sometimes they get busy. And sometimes they just want something new.
Contingencies — Why Plan B Might Be the Most Important Part of Your Strategy

Contingencies — Why Plan B Might Be the Most Important Part of Your Strategy

— Michael Speidel
As painful as it might be to ponder our actions in the event that the rug is pulled out from underneath our feet, it pales in comparison to the pain of not having a viable Plan B when life happens.
From the Weight Room to the Boardroom

From the Weight Room to the Boardroom

— Michael Speidel
At times, we can be paralyzed by the complexity of our professional lives and it can be very valuable to find simple, yet proven philosophies that help us find our way.
How (and When) To Fire A Client

How (and When) To Fire A Client

— Christopher Cooper
For over a year, I thought it was my job to accommodate her. She was my client; I was being paid to "treat" her condition. Right?
How To Set Your Rates

How To Set Your Rates

— Christopher Cooper
Setting rates shouldn't be a mystical process, but a mathematical one.
7 Things That Can Make You A Successful Online Trainer

7 Things That Can Make You A Successful Online Trainer

— Ken "Skip" Hill
I'm putting the satire on hold for one article. Here's some straight-up information to help you become a better online trainer.
The Coexistence of Politics and Merit

The Coexistence of Politics and Merit

— Michael Speidel
It wasn’t until about five years into my professional career that I started to notice some problems with my upward mobility plan.
Ivan the Terrible

Ivan the Terrible

— Alexander Cortes
The customer is the ultimate determinant of your product and what it’s about. It doesn't matter how you perceive your product — it matters how they do.
WATCH: Coach Kav Returns to the S4 Compound

WATCH: Coach Kav Returns to the S4 Compound

— Sheena Leedham
Every topic they discuss leads to one crucial point: We're all here to make this industry a better place. What are you doing to make that happen?
Family-Owned Business Lessons from Garden Fresh Foods

Family-Owned Business Lessons from Garden Fresh Foods

— Mark Dugdale
With nearly 17 years of business ownership under my belt, I’m willing to admit I don’t possess all the answers. However, Garden Fresh Foods continues to thrive.
3 Business Lessons from My First 5 Years of Gym-Ownership

3 Business Lessons from My First 5 Years of Gym-Ownership

— David Allen
The first month we opened we had around 30 members, two trainers, and I worked 80+ hours a week.
5 Leadership Mistakes in Personal Training

5 Leadership Mistakes in Personal Training

— Alexander Cortes
Having recently read Michael Speidel's “5 Lessons from 13 Years in Leadership”, I reframed it to personal training.
A Letter to the Boss

A Letter to the Boss

— Michael Speidel
If I were to write a note that would be applicable and truly helpful for leaders of all kinds, what would it say?
The 10 Principles of Being Personal with Personal Training

The 10 Principles of Being Personal with Personal Training

— Alexander Cortes
Personal training is a field that allows for creativity in how you do things with exercise, but at its core, it is still working with people. You need them to like you.
5 Lessons from 13 Years in Leadership

5 Lessons from 13 Years in Leadership

— Michael Speidel
When I began this career, I was 26 years old. I've learned a lot since then. These are some of my most valuable lessons.
7 Daily Rituals for Success

7 Daily Rituals for Success

— Alexander Cortes
Three years ago I wrote about habits of trying to be successful. Since then, these practices have evolved into something better: rituals.
How To Price Personal Training

How To Price Personal Training

— Christopher Cooper
Unsure where to set prices for 1:1 or small group training? Here's an in-depth look at the industry's current rates and how to best incentivize your trainers while bringing more clients—and money—to your gym.
Real People, Real Results — 8 Lessons in Training, Nutrition, and Business

Real People, Real Results — 8 Lessons in Training, Nutrition, and Business

— Fred Duncan
I’ve spent the better part of these last two years working with hundreds of new clients and continuing to meet and learn from seasoned coaches.
Setting an Atmosphere for Success

Setting an Atmosphere for Success

— David Allen
Changing the culture or environment of your team is not easy but it may be the single-most important factor for your success. Here are three things to get you started.
An Introduction to Affinity Marketing — F Your Funnel

An Introduction to Affinity Marketing — F Your Funnel

— Christopher Cooper
If you want your gym to be successful and your clientele base to grow, you need to take that traditional sales funnel and flip it upside down.
The Three Best and Worst Parts of Owning a Gym

The Three Best and Worst Parts of Owning a Gym

— David Allen
Over five years of owning a facility, through the survival stage and growth phase, I've learned a lot. Good and bad, owning a gym is a...
WATCH: Table Talk — How Do You Make Training Fit Your Life Schedule?

WATCH: Table Talk — How Do You Make Training Fit Your Life Schedule?

— Dave Tate
If training is getting lost on your daily to-do list, change your approach.
Three Financing Options for Your Gym Business

Three Financing Options for Your Gym Business

— David Allen
You may decide to use one or all three of these options to best set up your facility for profitability. What's your plan?
Finding Your Values — Useful For More Than Business

Finding Your Values — Useful For More Than Business

— Alycia Israel
When Dave told me to create a list of my values, I thought it would be no problem. Instead, it has proven to be an extremely difficult exercise. Here's why.