Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.

After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.

The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.

If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)

In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.

This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!

We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.

The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough

You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.

Let’s face it – for most of the members of the EliteFTS Q&A staff, the internet has been both a blessing and a curse

During a recession, people still spend money. They just don’t spend it in the same places that they do when the economy is surging ahead.

Many personal trainers have heard that a great way to grow their business is to become a local fitness celebrity. However, many don’t have any idea how to do this.

Most personal trainers see a drop off in revenues during the summer. And while some see it as a reason to panic, astute fitness professionals know it is the perfect time to spend working on marketing.

Let’s face it. Every gym rat has at one point looked sideways at a personal trainer and said, “I could do that.”

If you’re struggling to close sales as a personal trainer, it may be because you’re missing a crucial step...

Referrals are the lifeblood of any business. This is particularly true for personal trainers. However, just turning your clients into “walking, talking billboards” isn’t enough to create an endless stream of referrals. You need to do something more. It’s very simple…

Let's throw an idea around… We are both personal trainers. Both of us charge $100 per session. We are hired by two identical twin females who want to drop 20 lbs of fat.

Again, you pay for the program—the information—not how many pages it is spread out over. But apparently that's not how some people think.

But you know what? The seriousness of the situation is your fault. Not because you were messing around with his girlfriend at the time, but because you did not prepare yourself and your business to accommodate the impact of this type of situation.

There have been many questions about opening a training facility for athletes. Our group of athletic specialists chimed in and gave us some tips on how to get this done.

Every successful fitness professional is a proficient salesperson. And by “successful” I mean those who aren’t forced to find another career because of their lack of business skills or desire to improve them. Here are 13 sales “basics” to improve your ability to sell your services.

Like everyone else who peruses Elitefts.com on a daily – hell, let’s call it hourly – basis, I’ve turned into something of a fan of the site’s incredibly eclectic cast of characters: guys just like me, only significantly stronger, who’ve dedicated their lives to hoisting more iron than anyone else in the gym.

One of the first things I learned to appreciate was feedback in the weight room.