How to Run a Meet
It keeps me motivated with my training goals to see the competitors succeed with theirs.
Accounting For Meatheads Part 3: Sales & Expenses
One very important thing to remember is that the more Joe Gymrat sells, the more taxes he accrues.
Selling the Combine
From coast to coast, trainers are preparing NFL hopefuls for the most important race of their football career—the tests where millions of dollars are on the line.
Accounting for Meatheads Part 2: Liabilities
In part one, Joe Gymrat was nursing his jaw. He'd broken it from yawning while learning about assets.
EliteFTS.com Seeks Customer Input To Expand Specialty And Commercial Fitness-Type Machine Product Offerings
LONDON, Ohio — March, 24, 2011 — EliteFTS.com today announced it will look at ways to expand its current offering of specialty gym machines and commercial fitness-type machines, and is seeking customer feedback on new product selections.
Accounting For Meatheads Part 1: The Balance Sheet/Assets
Accounting is boring. It's a painfully dull, complicated discipline that seems completely unnecessary.
Lessons Learned from a Corporate Meathead
Many of us are not fortunate enough to make a living out of the sport and lifestyle that we love.
Educating Your Personnel for “People Performance”
One of the most difficult challenges in our industry is developing our personnel.
What I Learned from Running a Warehouse Gym
I spent two weeks at Strength & Performance, in which time I think I learned more than in the last 3 years.
State of the Business
This April 1, 2010, will mark two years since I have moved into my new facility in Weymouth, Massachusetts.
Selecting the Best: Finding those employees that will produce and support your business
Whether you are hiring a trainer or a custodian, make certain that you have a very good idea of the basic qualities, skills and experience that would be ideal for that position.
Classifying Your Clients
While the tests I listed are important in determining the current strength, aerobic capacity, and general health of the client, there is something vitally important that most trainers fail to consider—the ability of the client to get into basic body weight positions.
Starting a Warehouse Gym: The Sh*t They Never Told You
Prepare for Zach Even-Esh's NO bullsh*t truth about running a warehouse gym.
Three Lessons I’ve Learned as a Beginner Strength Coach/Trainer
Jay shares the top three things he has learned breaking into the strength and fitness world.
Five Fitness Business Mistakes that are Killing Fitness Pros!
Most trainers don’t understand they are running a BUSINESS.
How to “Fire” a Client During Tough Economic Times
Working one-on-one with clients is a hugely rewarding experience for any fitness professional at any level.
How to Close a Sale Secrets Q/A
Don't be afraid to give out your prices up front. This is the 21st Century.
4 Tips for the Aspiring Strength Coach
Zach Even-Esh and Joe DeFranco didn’t become strength coaches overnight, they had to start somewhere.
























