The 10,000 Hour Phenomena: If You Want More, Be More!
Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.
Lessons Learned from Two Summers in Business
At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.
Paying the Correct Price
“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill
How to Open a Warehouse Gym, Part 2
In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.
Five Huge Training Business Mistakes
Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).
Six Strategies for Surviving Tough Economic Times as a Personal Trainer
Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?
Making the Most Out of Your Internship
An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.
How Henry Ford Wrecked Your Gym
When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.
How to Open Your Own Warehouse Gym
When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23
Recession Strategies for Fitness Trainers
Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.
The Five “Cs” of Successful Fitness Entrepreneurs
After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.
How to Run a Successful Gym During the Recession, Part I
The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.
How to Receive Automatic Referrals from Your Personal Training Clients
If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)
How to Get the Most Traffic (and Money) From Your YouTube Videos
In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.
Passion into Profit EliteFTS Small Business Conference Feb. 2009
This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!
Eight Marketing Mistakes That Fitness Pros Make
We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.
Five “Web 2.0” Marketing Tips for Personal Trainers
The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough
The Top Six Ways to Quickly and Easily Increase Your Revenue per Client
You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.
elitefts Roundtable: Office Space
Let’s face it – for most of the members of the EliteFTS Q&A staff, the internet has been both a blessing and a curse
How to Recession Proof Your Approach to Selling Personal Training
During a recession, people still spend money. They just don’t spend it in the same places that they do when the economy is surging ahead.
The Fastest Way to Becoming a Local Fitness Celebrity
Many personal trainers have heard that a great way to grow their business is to become a local fitness celebrity. However, many don’t have any idea how to do this.
Summer Season Marketing for Personal Trainers
Most personal trainers see a drop off in revenues during the summer. And while some see it as a reason to panic, astute fitness professionals know it is the perfect time to spend working on marketing.
So You Wanna Be a Personal Trainer?
Let’s face it. Every gym rat has at one point looked sideways at a personal trainer and said, “I could do that.”
Sales Prospecting for Personal Trainers
If you’re struggling to close sales as a personal trainer, it may be because you’re missing a crucial step...