Perhaps...this is how we get strong(er).

While the tests I listed are important in determining the current strength, aerobic capacity, and general health of the client, there is something vitally important that most trainers fail to consider—the ability of the client to get into basic body weight positions.

Prepare for Zach Even-Esh's NO bullsh*t truth about running a warehouse gym.

Jay shares the top three things he has learned breaking into the strength and fitness world.

Most trainers don’t understand they are running a BUSINESS.

Working one-on-one with clients is a hugely rewarding experience for any fitness professional at any level.

Don't be afraid to give out your prices up front. This is the 21st Century.

People who say money doesn’t matter never operated their own business.

Zach Even-Esh and Joe DeFranco didn’t become strength coaches overnight, they had to start somewhere.

Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.

At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.

“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill

In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.

Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).

Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?

An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.

When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.

When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23

Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.

After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.

The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.

If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)

In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.

This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!