Success/Business

Two decades of working in this industry—and even longer being part of it as a lifter—has shown me a lot of great things, but I've got a few suggestions as well.

Without focus, you won't make it far in training, business, or life.

This hostility goes far beyond the baby boomer and Gen Xer tensions that dominated my early professional years. Those generational differences never reached this level of sheer nastiness.

From 1970 to present day, this is the progression of elitefts.

From 1998 to today, elitefts has had one simple goal: to make average athletes great and great athletes elite. This is how the company has grown along the way to educate and outfit the strongest athletes around the world.

You can be the smartest nutrition or training coach in the world, but if you don't know how to actually help people your business will fail.

Your skills and abilities can get you the job, but your tenacity will get you the results needed to excel at it.

After a long, miserable drive to Ohio, we stuck a camera in Steve's face and forced him to talk about his life. The results are about what you'd expect.

Through many years training many clients, these are the main lessons that have helped the most for setting lifters up for success.

Continuing their conversation, Shoop and Dave talk about the past and what brought them back together.

The psychology of a world-class strength athlete can provide a powerful foundation for success in business, but when mishandled it can also be a disaster in the professional world.

Winners create their chances and don’t wait for opportunities. They are relentless, ruthless, and focused.