Success/Business
How to Know If You Should Open a Gym
For many people who are passionate about health and fitness, the idea of opening a gym is a very enticing one. These four clues can help guide you in determining if it's the right move to make.
10,000 Hours and the Pursuit of Mastery
Most people fail to achieve their goals not because they lack the ability but because they lack the tenacity. Life’s hard and frequently people quit, sometimes 10 meters from the finish line and sometimes two inches. Don't quit.
WATCH: elitefts Fitness Professional Summit — DeFranco's Story and How to Start Your Career in Fitness
Answer two questions about yourself, go do shit, and be prepared for the hard work to not always be gratifying immediately. Then you're on your way.
WATCH: Table Talk — Making Time to Train Around A Busy Work Schedule
A busy work schedule can make it hard to train at the times you'd like to, but there's always a way to make it work.
WATCH: elitefts Fitness Professional Summit — No Chihuahuas
There will be people in life who you have to pick up and carry around because their legs are so short that they can't run fast enough to keep up with you and where you're going. You need to cut these people out. Get rid of them.
WATCH: elitefts Fitness Professional Summit — Action vs. Education, Gym Ownership Metrics, and Staff Compensation
Chris Cooper shares the story behind his mentorship and books, outlines the two most important takeaways from his lecture, and shares several key lessons all gym-owners should know.
Thanksgiving 2017 — A Letter from Dave Tate
Reflecting on past Thanksgiving letters, my closing from 2016 hit me like a ton of bricks. It has been a big year of challenges and opportunities, hardships and success.
Alycia’s List of Takebacks
There are a number of thoughts, beliefs, and philosophies about life and training I once thought to be true that I no longer do. Here are the disagreements I have with my former self.
WATCH: elitefts Fitness Professional Summit — That's It?
Two words forever changed JL's perspective on what it means to grow a business.
Training Clients for Free — The Unsustainable State
For both trainer and trainee, the service is most valuable when the terms are mutually beneficial and serve the aims of both parties. There's only one circumstance for me that I've found no compensation is sustainable.
WATCH: elitefts Fitness Professional Summit — Don't Be A Big Fish in a Little Pond
The fitness industry is a multi-billion dollar industry. It's the war you want to be in.
Micromanagement and the Failure of Weak Leaders
If you lack credibility and influence, attempting to reduce variance and error by controlling every process and detail of your business unit will erode the loyalty, urgency, and purpose needed for success.












