Evan Barr explains why Olympic lifting still belongs in football when the lifts are coached as tools for force production, coordination, load absorption, and intent instead of treated like a separate sport.

Conditioning games give rugby coaches a smarter way to build fitness without separating training from the demands of the game. These competitive formats develop aerobic and anaerobic capacity, acceleration, support play, defensive organization, tactical awareness, and decision-making under fatigue.

Most of the weight you carry is for bridges you haven't reached yet, and half of them you'll never cross.

Technology, training tools, and programming methods will continue to evolve, but the fundamentals of athletic development remain the same. Drawing on more than three decades of coaching professional rugby, Ashley Jones explains why mastering basic movement patterns, building strength and power, managing recovery, and holding athletes to high standards will always matter more than chasing the latest trend.

Progress stalls when the stimulus gets stale. Ashley Jones explains how to avoid accommodation through planned variation, three-week training blocks, exercise rotation, and smarter loading strategies that help athletes stay on the gain train.

What made Westside Barbell the strongest gym in the world was not the methodology. It was the people in the room and what they demanded from each other.

Modern rugby programs are filled with GPS data, velocity trackers, testing batteries, and performance dashboards. Ashley Jones challenges coaches to look beyond the numbers and ask the question that matters most: Is the program actually helping players perform better when the game is on the line?

The perfect program means nothing without the standards to execute it. Drawing on more than three decades in professional sport, Ashley Jones explains why discipline, intent, professionalism, recovery, and personal responsibility matter more than any set-and-rep scheme.

Individualizing training inside a team environment is one of the hardest jobs in strength and conditioning. Ashley Jones explains how his four-stage Quadrant Management System shifts decision-making from coach to player without sacrificing structure, readiness, or care.

Dr. Christopher "Marv" Marvin joins Dave Tate for a hard look at patient-first rehab, hypertrophy, pec-tear warning signs, bracing, blood-flow restriction, imaging, and what it really takes to keep training.

Fordham strength coach Mark Uptegraff took his team from nine athletes over 20 mph to 46 in a single offseason, and cut the grade-two MCL return-to-play time from 6 weeks to 11 days.

Progressive pre-season planning gives rugby athletes the runway they need to build strength, speed, conditioning, and durability without rushing straight into full workloads. This article breaks down a practical three-phase model—break-in week, standard loading, and shock loading/deload—designed to prepare athletes for competition while minimizing unnecessary injury risk.

A chance re-read of Ethan Hawke's Rules for a Knight uncovered a fable that maps directly to everything elitefts was built on, and everything the training process asks of you.

After years away from writing, Chad Faria realized he never ran out of things to say—he just stopped believing they were worth saying. From family challenges and coaching growth to an 1,800-pound total and lessons learned under pressure, he reflects on consistency, self-doubt, mentorship, and why sharing experience is simply another form of coaching.

The Man Maker Beastly is a full-body strength circuit built around one implement and the Zercher position. Using lunges, squats, good mornings, step-ups, and loaded carries, this sequence challenges athletes to stay braced, move efficiently, and build strength that transfers beyond the weight room.

The hardest part of elite performance isn’t always the training. It’s managing identity, pressure, suffering, recovery, relationships, and the person you become along the way. This article breaks down the psychological architecture behind contest prep—and why building the mind matters just as much as building the body.

Build the athlete before the season demands performance. Ashley Jones uses a Formula 1 framework to show how coaches can structure the training year: build strength, durability, and capacity in the off-season; test and refine those qualities in preseason; and manage readiness, recovery, and performance during the competitive season.

Former Wisconsin strength coach Brian Bott joins Dave Tate to unpack the realities of collegiate strength and conditioning—from rebuilding broken movement patterns and maintaining power deep into the season to creating a weight room culture built on accountability, resilience, and long-term athlete development.

The lifters who last are not the ones who felt nothing; they are the ones who learned to read the difference between the pain that builds them and the pain that ends them.

Upper-body size only matters when it carries over to contact. Ashley Jones breaks down how rugby athletes can build functional “armor plating” through heavy pressing, rowing, chin-up strength, shoulder stability, 3D movement patterns, smart weekly programming, and brutal 6-12-25 hypertrophy finishers.