Leading Through a Crisis
At Varsity House Gym, there have been three major contributing factors in continuing to stay above water and keep our team engaged in daily progress.
The Effects of COVID-19 Eliminated My Job
I recall heading into this year like a proverbial bull in a china shop. I was prepared for a fantastic and productive 2020. It was a sound plan until it was not. So, now what?
4 Money-Saving Hacks for the New Business Owner
If you're a new business owner, learn BUSINESS so you can keep your hard-earned money in your pocket.
The Conjugate Business Plan
Start with the big movement and work on it with maximum focus. Incorporate assistance work to bring up your weakest links. Do a lot of reps at the most important scenarios in your business.
The Need for a Calm Leader in 2020
There are a lot of different leadership qualities that lend themselves to different times and situations. Every leader is different, and there isn't one perfect personality or leadership type. At this time, however, I think there is one leadership quality that is needed most.
Life as a Gym Owner: What I Learned in Year Two
From everything we could tell, year two was going to be a great year of advancement, and what we had hoped to be a start to an end of our full-time jobs. But then, life happened: COVID-19, cancer, closure, and more.
The Body of Work
It all comes down to three rules. These three pretty much cover everything, and they can be applied anywhere in life: Education, work, family, anything...
How To Reopen Your Gym
Follow this clear plan to reopen your business—whether you're able to do that in a week or six months.
Get Your Head Out of Your Arse
Your kids, spouse, coworkers, and the crappy weather, are not the reasons you are 30 pounds overweight and hate your job. Go ahead and reread the title of this article.
Constraints: How to Use Them
I challenge you to think of this economic shutdown as a forced deload. Is it something that you want? No. Will it completely crush you? Probably not.
Online Trainers Going Broke: Don't Blame COVID-19 or the Government
The next few months are going to be incredibly difficult for the vast majority of online trainers. Consider me Dr. Phil for a minute as I provide four things that you can do to not find your dumbass in an anxiety-riddled situation when or if something like this happens in the future.
How to Coach a Successful Seminar
For my wife Julia and me, strength for the general population is the area that we felt we could help and influence the most. The following is a list of helpful points that has aided us in providing successful seminars to our attendees.
Sick of Your Gym? — How to Start a Private or Home Gym
In this part, you'll understand how you can start a private or home gym of your own — on a budget. It's not as expensive as you might think.
How to Start a Gym with Less Than $20K
Believe it or not, it took less than $20,000 to get my gym, THIRST, up and running. It's a little over a year old now, and it's still going strong. Point is, you don't have to be a millionaire to start up your own gym. Here's how I did it with THIRST.
Hybrid Memberships are the New Normal
Mature owners understand that what they're really selling is results. Therefore, selling an exercising-only plan is 50 percent of the equation (an incomplete offering). Here's how to add the nutrition component you're missing.
5 Things Online Trainers Should Do To Be Successful
Though the method of promotion or exposure has changed dramatically, there are still things that have remained constant to be successful as an online trainer.
Your Haters are Pushing You to the Top — Embrace It
Maybe instead of flipping off the haters, you should be thanking them instead. If anything, the haters are just bringing more people your way!
December's GPP for Your Business
How can you bulk up your gym's profits during the holiday season? These 5 steps will help your gym get those financial gains.
Women's Only Seminar at Tank's Training Facility
I found that I was even able to take something away from the women's only seminar, and these takeaways helped me in my coaching abilities and some made me ponder more on the female experience and perspective in a male-dominated area. I also got to interview three NCAA female student-athletes.
November's GPP for Your Business
You write programs for your athletes, but have you programmed anything for your business? Think about GPP for your clients and then create a GPP program for your gym.
LISTEN: The Iron Life Podcast #16 with Bedros Keuilian
I first met Bedros Keuilian when our mutual friend Jay Ferruggia introduced us. From there, I worked with him on his online coaching program, which eventually led me to working with him in his elite coaching program for the last three years... and now, he's a guest on my podcast.
How to Build Careers for Other Coaches
I thought the problem was just economics: that coaches could only make an hourly wage, but owners make profits. But that wasn't the real problem. The real problem was that I could have made more, but I didn’t know how. And my boss didn’t know how, either.
























