How To Reopen Your Gym
Follow this clear plan to reopen your business—whether you're able to do that in a week or six months.
Get Your Head Out of Your Arse
Your kids, spouse, coworkers, and the crappy weather, are not the reasons you are 30 pounds overweight and hate your job. Go ahead and reread the title of this article.
Constraints: How to Use Them
I challenge you to think of this economic shutdown as a forced deload. Is it something that you want? No. Will it completely crush you? Probably not.
Online Trainers Going Broke: Don't Blame COVID-19 or the Government
The next few months are going to be incredibly difficult for the vast majority of online trainers. Consider me Dr. Phil for a minute as I provide four things that you can do to not find your dumbass in an anxiety-riddled situation when or if something like this happens in the future.
How to Coach a Successful Seminar
For my wife Julia and me, strength for the general population is the area that we felt we could help and influence the most. The following is a list of helpful points that has aided us in providing successful seminars to our attendees.
Sick of Your Gym? — How to Start a Private or Home Gym
In this part, you'll understand how you can start a private or home gym of your own — on a budget. It's not as expensive as you might think.
How to Start a Gym with Less Than $20K
Believe it or not, it took less than $20,000 to get my gym, THIRST, up and running. It's a little over a year old now, and it's still going strong. Point is, you don't have to be a millionaire to start up your own gym. Here's how I did it with THIRST.
Hybrid Memberships are the New Normal
Mature owners understand that what they're really selling is results. Therefore, selling an exercising-only plan is 50 percent of the equation (an incomplete offering). Here's how to add the nutrition component you're missing.
5 Things Online Trainers Should Do To Be Successful
Though the method of promotion or exposure has changed dramatically, there are still things that have remained constant to be successful as an online trainer.
Your Haters are Pushing You to the Top — Embrace It
Maybe instead of flipping off the haters, you should be thanking them instead. If anything, the haters are just bringing more people your way!
December's GPP for Your Business
How can you bulk up your gym's profits during the holiday season? These 5 steps will help your gym get those financial gains.
Women's Only Seminar at Tank's Training Facility
I found that I was even able to take something away from the women's only seminar, and these takeaways helped me in my coaching abilities and some made me ponder more on the female experience and perspective in a male-dominated area. I also got to interview three NCAA female student-athletes.
November's GPP for Your Business
You write programs for your athletes, but have you programmed anything for your business? Think about GPP for your clients and then create a GPP program for your gym.
LISTEN: The Iron Life Podcast #16 with Bedros Keuilian
I first met Bedros Keuilian when our mutual friend Jay Ferruggia introduced us. From there, I worked with him on his online coaching program, which eventually led me to working with him in his elite coaching program for the last three years... and now, he's a guest on my podcast.
How to Build Careers for Other Coaches
I thought the problem was just economics: that coaches could only make an hourly wage, but owners make profits. But that wasn't the real problem. The real problem was that I could have made more, but I didn’t know how. And my boss didn’t know how, either.
6 Business Lessons No One Talks About
You've heard a lot of business advice from everyone. But what about the things you haven't heard?
WATCH: Business and Branding From the Mill
In 2009, Dave took on the treadmill, the mortal enemy of powerlifters, as he answered questions about business and branding. This feat is not for the weak of heart or constitution, so abandon hope, all ye who enter here...
From a Side Hustle to a Full-Time Job: Building Your Online Coaching Business
A lot of people think online training is easy to do, easy money, and something anyone can do and be successful at doing. They're all wrong. It takes a lot more work than that. If you're thinking about dropping your 9-5 gig for an online training job, take these points into consideration first.
Competing in the College Classroom
I wrote an article about planning to achieve athletic success, and the classroom path is no difference. By following the same (or similar) principles, students can achieve academic success as well. If you want to avoid a terrible GPA, please read onward.
Make Your Time More Valuable
Your key asset, the one thing that you can leverage to build a successful company and the real measuring stick isn’t money; it’s time. You open a business to earn a higher return on your time, not to buy yourself a job.
How to Communicate Clearly to Potential Clients
Ever heard the saying, “If you can’t explain something simply, you probably don’t understand it?” If you're going to bring in clients, you need to make your pitch short, sweet, and simple.
8 Levels of Delegation for Successful Management
Your employees are like your clients in the gym. They want to build their skills and strengths and hopefully, are able to do it on their own. If you're unable to manage your management, you are doing your employees and yourself a major disservice.
Start Here: Your 3 Core Offerings
From a revenue standpoint, you should consider packages to be your gold standard. Combining nutrition coaching with exercise coaching (either personal or group training) will get a client to their goals faster but should bring you more value for your time.
Disruptive Innovation and Blue Ocean Strategies
Don't compete for fish in chum-filled waters. Instead, go where no one else has ever gone before. Be the next Takeru Kobayashi. Be the next CrossFit. Be the next elitefts. Become whatever it is you want and change the game.