Focus on Success
Two people see the same situation; one person sees the opportunity, and one person sees the obstacle. In order to overcome the obstacle, it takes a different perspective — a positive one.
Outlast the Fitness Industry Copycat, Critic, and Cutter
The only way to REALLY keep your clients away from the snake oil is to teach them about it, but you've got to do a couple of things before you have their trust and attention...
How to Coach Based on Personality Type
Knowing your clients' personalities and using that knowledge for communication and programming can make you a better, more effective coach. Here's how you can do that using the DISC personality model.
Important Business Considerations for Gym Owners
All questions and no answers here. That's good, though — it'll make you aware of issues that may need to be addressed in your gym business and figure out how to fix these issues before they become an issue.
Scale Up Your Personal Training Business With 2:1 Sessions
One of the simplest ways for a personal trainer to make more money is to train two clients at once. It's also the fastest way to scale your income without adding additional time to your schedule. Welcome to the world of 2:1 training.
Your Business Can Survive Anything With This
Listen, Blockbuster, Sears, and Kodak went under because they failed to add this secret ingredient to their business models. Are you willing to risk all your business' longevity? Read on to see how your business can stand the test of time.
These 10 Words Are All You Need to Get Your Clients Back
Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that'll get these guys and gals back in your gym — and three easy-peasy alternatives, too.
The Leadership Parallels Between the Successful Coach and the Successful Boss
After eight years of competing in strength sports and seven years of supervising employees, I've found that these parts of my life share several similarities when it comes to success. I've learned what makes the best coaches and bosses stand out from the rest. These three keys will help you do just that.
Your Checklist for a Perfect Personal Training Session
Through my 22 years of coaching, I've found that all great personal trainers have things in common. While there's no one single script we follow, it helps me to have a checklist. So I'm sharing a checklist I give to my staff when they start one-on-one training at my gym.
Positivity, Desire, and Magic
I had the pleasure of hearing Earvin “Magic” Johnson speak at a leadership conference I attended. Magic discussed his experiences in business and basketball and his pervasive passion for winning, regardless of the endeavor, much like elitefts' approach.
Make It Sticky
What should you say on video, in your blog posts, or in your emails to clients? What if you're helping them through a change? The most important thing is to say SOMETHING. So consider this list an example of “Good, better, best.”
You Own the Media
You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don't just own the means of production — the distribution is FREE! As a gym owner, why aren't you using it?
How Do You Become a Superhero?
You don't have to have powers to be a superhero... after all, not all heroes wear capes.
A Varsity House Gym Check-up for Strength Coaches
Running a business is a lot like training. There are steps and signs you deal with.... and if you don't have a long-term plan, you're not going to get anywhere. Take action today to create career longevity as a strength coach.
How to Keep Clients Longer
I’ve owned a gym for 13 years, and I've coached for 22. Throughout the years, I learned it’s easier to keep a client than to get a new one.
WATCH: Why Is Dave Tate So Angry?
Dave recognizes that his style can be gruff, fast-paced, and intense.
Pay Yourself First
Start by finding your replacement value: what are others in your industry paid to do the work you’re doing?
Small Business Survival Strategy
My goal is to simply get you started thinking more holistically about your business and executing your dream in a way that might prevent it from becoming a nightmare.
Grow Your Gym with the Thank Up Strategy
Word-of-mouth advertising, client testimonials, and organic growth are the best ways to grow your gym. But if you just wait for it to happen, you’ll starve to death. Take the process from passive to active by taking control of the conversation.
How to Manage Stress Before It Manages You
There are no magic pills, nutrition protocol, or training method that can address the root of the problem and reduce stress. You have to prioritize your life, what is important, what can wait, and what can be eliminated. And a lot of that has to do with your mindset.
Learn to Train X — What It Really Means to Live, Learn, and Pass On
In rant fashion, Dave Tate breaks down the components of the famous “Live, Learn, Pass On” philosophy that has shaped his personal journey, as well as the overarching mission of elitefts.
How Do You Re-Recruit Your Veteran Staff?
So, how do you re-recruit your veteran staff? The first step is to understand that it isn’t going to be easy. In fact, it is going to require that you swallow your pride and take responsibility not only for omissions and shortfalls on your part but on behalf of your organization.
Starting Over as a Full-Time Coach
Too often in our industry, before we’ve even seen the athletes, we talk about what programs we’re going to use and how these programs need to be implemented.
WATCH: Is My Gym Too Expensive?
I want to take a moment to address a comment that I recently received related to the pricing of my gym here in Cyprus. I’ve only just now cooled down enough so that I can talk about it and officially address the question.