You've heard a lot of business advice from everyone. But what about the things you haven't heard?

In 2009, Dave took on the treadmill, the mortal enemy of powerlifters, as he answered questions about business and branding. This feat is not for the weak of heart or constitution, so abandon hope, all ye who enter here...

A lot of people think online training is easy to do, easy money, and something anyone can do and be successful at doing. They're all wrong. It takes a lot more work than that. If you're thinking about dropping your 9-5 gig for an online training job, take these points into consideration first.

I wrote an article about planning to achieve athletic success, and the classroom path is no difference. By following the same (or similar) principles, students can achieve academic success as well. If you want to avoid a terrible GPA, please read onward.

Your key asset, the one thing that you can leverage to build a successful company and the real measuring stick isn’t money; it’s time. You open a business to earn a higher return on your time, not to buy yourself a job.

Ever heard the saying, “If you can’t explain something simply, you probably don’t understand it?” If you're going to bring in clients, you need to make your pitch short, sweet, and simple.

Your employees are like your clients in the gym. They want to build their skills and strengths and hopefully, are able to do it on their own. If you're unable to manage your management, you are doing your employees and yourself a major disservice.

From a revenue standpoint, you should consider packages to be your gold standard. Combining nutrition coaching with exercise coaching (either personal or group training) will get a client to their goals faster but should bring you more value for your time.

Don't compete for fish in chum-filled waters. Instead, go where no one else has ever gone before. Be the next Takeru Kobayashi. Be the next CrossFit. Be the next elitefts. Become whatever it is you want and change the game.

Two people see the same situation; one person sees the opportunity, and one person sees the obstacle. In order to overcome the obstacle, it takes a different perspective — a positive one.

The only way to REALLY keep your clients away from the snake oil is to teach them about it, but you've got to do a couple of things before you have their trust and attention...

Knowing your clients' personalities and using that knowledge for communication and programming can make you a better, more effective coach. Here's how you can do that using the DISC personality model.

All questions and no answers here. That's good, though — it'll make you aware of issues that may need to be addressed in your gym business and figure out how to fix these issues before they become an issue.

One of the simplest ways for a personal trainer to make more money is to train two clients at once. It's also the fastest way to scale your income without adding additional time to your schedule. Welcome to the world of 2:1 training.

Listen, Blockbuster, Sears, and Kodak went under because they failed to add this secret ingredient to their business models. Are you willing to risk all your business' longevity? Read on to see how your business can stand the test of time.

Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that'll get these guys and gals back in your gym — and three easy-peasy alternatives, too.

After eight years of competing in strength sports and seven years of supervising employees, I've found that these parts of my life share several similarities when it comes to success. I've learned what makes the best coaches and bosses stand out from the rest. These three keys will help you do just that.

Through my 22 years of coaching, I've found that all great personal trainers have things in common. While there's no one single script we follow, it helps me to have a checklist. So I'm sharing a checklist I give to my staff when they start one-on-one training at my gym.

I had the pleasure of hearing Earvin “Magic” Johnson speak at a leadership conference I attended. Magic discussed his experiences in business and basketball and his pervasive passion for winning, regardless of the endeavor, much like elitefts' approach.

What should you say on video, in your blog posts, or in your emails to clients? What if you're helping them through a change? The most important thing is to say SOMETHING. So consider this list an example of “Good, better, best.”

You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don't just own the means of production — the distribution is FREE! As a gym owner, why aren't you using it?

You don't have to have powers to be a superhero... after all, not all heroes wear capes.

Running a business is a lot like training. There are steps and signs you deal with.... and if you don't have a long-term plan, you're not going to get anywhere. Take action today to create career longevity as a strength coach.

I’ve owned a gym for 13 years, and I've coached for 22. Throughout the years, I learned it’s easier to keep a client than to get a new one.