As human beings, we live through the experiences life teaches us. We then learn from these moments, whether it’s positive or negative. And ultimately, we pass on.

No one ever gets anywhere alone. These are the people that have supported me and paved the road to where I am today.

As a business owner, the path from Founder to Thief is the path to self-actualization.

Just like families constantly struggle to balance the needs of its members, so too does a business endeavor to find the right balance of serving customers, stakeholders, and employees. There are three key things that, when understood, help achieve these goals.

Through my work at my university, I spend a great deal of time developing students and helping mentor them for career direction, particularly in the exercise science related areas. This is the approach I use to help them find the right path.

I invite you to consider simple choices for space arrangement, staff training, and customer service to help you shape your gym for your chosen demographic and make a difference.

One of the most important lessons of my 15-year leadership career came from a man capable of responding to disrespect and condescension with calmness and grace.

What is true in the gym is true in life. Everything is about strength and overcoming adversity.

Taking on a young athlete that didn't fit was a big mistake, but how DeFranco handled the situation led to an explosion in his business. This is the story of how kicking a kid out of his gym was one of the three best decisions he ever made.

In the world of strength training, you often see trust: between training partners, between lifters and their equipment, and between competitors and judges. But not all trust is created equal.

Two decades of working in this industry—and even longer being part of it as a lifter—has shown me a lot of great things, but I've got a few suggestions as well.

Without focus, you won't make it far in training, business, or life.

This hostility goes far beyond the baby boomer and Gen Xer tensions that dominated my early professional years. Those generational differences never reached this level of sheer nastiness.

From 1970 to present day, this is the progression of elitefts.

From 1998 to today, elitefts has had one simple goal: to make average athletes great and great athletes elite. This is how the company has grown along the way to educate and outfit the strongest athletes around the world.

You can be the smartest nutrition or training coach in the world, but if you don't know how to actually help people your business will fail.

Your skills and abilities can get you the job, but your tenacity will get you the results needed to excel at it.

After a long, miserable drive to Ohio, we stuck a camera in Steve's face and forced him to talk about his life. The results are about what you'd expect.

Through many years training many clients, these are the main lessons that have helped the most for setting lifters up for success.

Continuing their conversation, Shoop and Dave talk about the past and what brought them back together.

The psychology of a world-class strength athlete can provide a powerful foundation for success in business, but when mishandled it can also be a disaster in the professional world.

Winners create their chances and don’t wait for opportunities. They are relentless, ruthless, and focused.

Marc Megna's vision for the future of fitness isn't founded on the equipment, the layout design, or even the location of the gym. This is the story of how he opened his facility and built its success.

After 15 years of executive leadership riddled with countless mistakes and faulty approaches, I have come to passionately believe that leadership focused on credibility rather than accountability is the more effective approach to take.