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WATCH: elitefts Fitness Professional Summit — Owning A Business Is Harder Than You Think

WATCH: elitefts Fitness Professional Summit — Owning A Business Is Harder Than You Think

Sheena Leedham
It only makes sense to start your own gym, fulfill your passion, and make boatloads of cash in the process, right? Maybe not.
Reflecting on Strong(er) Business: elitefts Fitness Professionals Summit

Reflecting on Strong(er) Business: elitefts Fitness Professionals Summit

Charlie Guthrie
When I registered for this event, I knew that not only would the presentations be top-notch, but so too would the social event.
Closing in on Our 20th Year in Business

Closing in on Our 20th Year in Business

Dave Tate
Thanks to your valued partnership, after nearly two decades of business we are still focused on the future.
WATCH: Q&A with Coach Kav — Execution vs. Beast Mode

WATCH: Q&A with Coach Kav — Execution vs. Beast Mode

Sheena Leedham
When you start patting yourself on the back for basic shit you're supposed to be doing anyway, you're missing the whole point. You're a failure.
Mirage Chasing

Mirage Chasing

Dani LaMartina
We seek enough, for what? To prove we did something? That we’re good “enough” at something? I'm fighting every day to overcome this and you should too.
WATCH: Q&A with Coach Kav — Marketing and Branding in the Fitness Industry

WATCH: Q&A with Coach Kav — Marketing and Branding in the Fitness Industry

Sheena Leedham
Whether you're starting your business or have been around for years, one of the most important parts of your success is understanding and controlling consumer perception of your brand.
WATCH: Strong(er) Business: elitefts Fitness Professional Summit Speaker Preview

WATCH: Strong(er) Business: elitefts Fitness Professional Summit Speaker Preview

Sheena Leedham
Listen to Dave, in his own words, explain why he chose each presenter for the summit and how he believes their knowledge can help any professional in this industry.
Pausing to Remember 20 Years

Pausing to Remember 20 Years

Mark Dugdale
Our 20th wedding anniversary coincided with the end of a 13-month stretch of time that included eight bodybuilding competitions. It's no surprise that Christina was experiencing angst for vacation.
Intrapreneurship

Intrapreneurship

Christopher Cooper
For a good staff member, a salary can just get in the way of a great career. Coaches need an unending opportunity with some limitations, and this is where you come in.
Why You Should Raise Your Prices

Why You Should Raise Your Prices

David Allen
While it may seem like a simple, quick way to gain more clients, competing on price is usually recipe for failure.
What's Worse Than No?

What's Worse Than No?

Christopher Cooper
Sometimes the best thing we can do for a client—or staff person, or child—is to make a decision for them.
5 Ways I Work My ROT Score Every Day

5 Ways I Work My ROT Score Every Day

Christopher Cooper
Retirement has changed. Where our parents went from 100% work to 0% work, the new economy allows us to go from 80% to 20%. Or from 53% to 47%. Or anything we can create.