s5 gym

The WarGrip Knee Sleeves Were Built for the Gym, Not the Platform

Dave Tate

The elitefts WarGrip Training Knee Sleeves are a dual-ply training sleeve built for daily use, with enough compression to keep you protected session after session, without the fight of getting them on.

mike brinsen and dave tate

The Best Lifters Know When to Stop Following the Plan

Dave Tate

Auto-regulation isn't a cheat code for lazy lifters. It's the hardest skill in strength sports to develop, and most people never get there.

Cris Edmonds

Reps in Reserve is a Lie, and 4 Other Brutal Truths from the Iron Trenches

Dave Tate

I made a promise to John Meadows at his grave site that I would never walk away from the business, meaning I had to show up every single day with integrity and the highest work ethic possible to uphold his legacy. This ongoing commitment involves using a hybrid training approach, rotating between low- and high-volume exercises based on the body's response, and guiding clients through strategic fat loss and rebound phases to maximize progress.

 

Bodybuilding Redemption

Bodybuilding Redemption

Dave Tate

For years, bodybuilding work was treated like fluff, something “real” lifters didn’t waste time on. Powerlifters mocked curls, lateral raises, and cable work as meaningless vanity exercises. If it didn’t build the squat, bench, or deadlift directly, it didn’t matter. But time has a funny way of proving you wrong.

Dave Tate speaking

The EliteFTS Philosophy: A Blueprint for High-Level Strength and Mental Discipline

Dave Tate

"The mission behind the whole company, Elite FTS, is to educate and outfit those with a strong desire for strength to become better".

 

Repackaged Systems

Repackaged Systems

Dave Tate

Every generation of entrepreneurs thinks they’ve discovered something new, a revolutionary marketing system, a game-changing funnel, or the perfect “method” for growth. But when you strip the buzzwords away, the fundamentals haven’t changed: create real value, communicate clearly, and build trust through consistency.

Bench press 23d

Your Blueprint to Bench Press Four Plates

 To reach a 405-pound bench press, you must transition from random lifting to a structured program like the "Cast Iron" template that prioritizes specific bench volume and linear progression targets. Simultaneously, master technical efficiency by creating total body tightness and ensuring your elbows flare back toward the rack to keep the joint directly under the load.

 

Dave Tate

The Digital Conversion

Dave Tate

The guys who laughed at online training now rely on it to pay their bills. That’s not hypocrisy — it’s evolution. If we return to the pre-Internet era, it’s the same story told through different technology.

Dave White Space

5 Brutal Fitness Truths You're Probably Ignoring

 Dave Tate argues that while the fitness industry hyper-focuses on the "black margin" of complex nuances like peptides and exact RIR, the vast majority of progress actually comes from the ignored "white space" of common sense fundamentals. He contends that mastering basic compound lifts, training with sufficient effort, and maintaining consistency are far more critical for growth than obsessing over the optimization minutiae often found in online discourse.

 

Dave at Table Answering Questions

Rethink Everything You Know About Strength: 5 Brutal Lessons From the Iron Game

Dave Tate

The deciding factor for success in lifting is confidence, requiring lifters to work on their inner dialogue and reframe negative thoughts, such as the limiting belief of a sticking point that "always" happens.The only consistent variable among top strength athletes across all disciplines is the ability to autoregulate training, a crucial skill that prescriptive programming often inhibits.

 

Racking The Bar

Safe Training Salesmen

Dave Tate

Those promoting the safest, injury-free training solutions become rehab specialists.

dave and tom

From Weight to Longevity

Dave Tate

There comes a time when the barbell stops being a scoreboard and starts being a lifeline. It’s no longer about chasing a number — it’s about maintaining the ability to move, to feel capable, to keep doing the thing you love for as long as possible. You stop chasing validation and start chasing continuity.